The cable industry scored record highs in both national and local advertising revenues in 2010, according to the Cabletelevision Advertising Bureau. Cable ad revenues were $27.1 billion, up 12 per cent from 2009. National network revenues were $20.5 billion, up 9.6 per cent and local cable revenues jumped 20 per cent to $6.6 billion. “In […]
TV broadcasting in Russia has had a hard time, badly hurt by the advertising recession. One benchmark broadcaster is CTC Media which has had a roller-coaster ride this past two years. That position is changing – and fast. Bankers Morgan Stanley say Russia will enjoy one of the fastest advertising growth rates on the planet. […]
eMarketer estimates that in 2011, 68.2 per cent of US Internet users, or 158.1 million people, will be watching video content online each month. By 2015, that figure will increase to 76 per cent of Internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to […]
A reduction in the time allowed for advertisements on commercial broadcasting channels has been called for by the House of Lords Communications Committee, who report that existing regulation of the market is no longer relevant in the digital age and doesn’t serve the best interests of viewers. The Committee – part of the UK parliament’s […]
A study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer — typically in premium TV shows — at 81 per cent. Shorter, professionally produced videos — 5 minutes to 20 minutes long — only get a 62 per cent completion rate. “Length […]
The 2011 Super Bowl broke US TV ratings records for the second year running on Sunday, with the climax of the American football season watched by an average of 111 million viewers on the Fox network. Sunday’s 45th Super Bowl beat last year’s CBS record audience by 4.5 million. Advertisers paid a record $3 million […]
In order to make sense of the new landscape for brands and agencies created by the convergence of TV and Internet, Yahoo recently partnered with Ipsos OTX MediaCT, surveying DSL-connected households in the US. The study focused on gauging consumer usage of Internet-connected TV devices, as well as attitudes around advertising on Yahoo!’s Connected TV […]
Jason Kilar, the chief executive of Hulu has criticised their traditional television business model. In a blog Kilar said “traditional TV has too many ads” while Hulu’s advertising is “twice as effective as traditional TV video advertising”. Kilar continued “In the near to mid term, we anticipate being able to generate higher advertising returns than […]
Time Warner posted fourth-quarter earnings ahead of Wall expectations, aided by a recovering TV advertising market. The company said net income from continuing operations was $769 million up 26 per cent from a year earlier. Adjusted operating income rose 14 per cent to $1.4 billion. Sales rose 8 per cent to $7.8 billion. “In 2011, […]
Miniweb, the cloud-based video distribution platform for connected TVs, has signed an exclusive, international advertising sales agreement with smartclip – the online video advertising sales network. The deal will generate advertising revenues from Miniweb’s connected TV application, woomi. Advertisers will roll out campaigns across woomi over the next few months, supported by an already strong […]