Ad network Smartclip is set to display targeted ads across international news channels after signing a pan-European agreement with online news broadcaster Livestation. The partnership sees Livestation inventory, includingstreams from CNN, BBC and Al Jazeera, integrated across Smartclip’s ad network, including its ad server for web-connected TVs. Livestation, whose channels are mostly free, has official […]
Rovi Corporation has confirmed that Twentieth Century Fox and Channel 4, along with OMD, the media agency for Channel 4, have teamed with Rovi to run advertising campaigns on HDTVs, Blu-ray Disc players and other Internet-connected devices. The brands will use Rovi advanced advertising technologies to deploy interactive capabilities, such as in-depth multimedia graphics and […]
German commercial broadcaster ProSieben flagged moderate growth in its core TV advertising market this year, unsettling investors and overshadowing a 7 per cent rise in quarterly profit. ProSieben said second-quarter recurring earnings before interest, tax, depreciation and amortisation (EBITDA) rose to €238.7 million on sales growth of 6.5 per cent to €692.2 million. The figures […]
Discovery Communications narrowly bested investor expectations for its second quarter thanks to strong advertising numbers and growth in distribution revenue, especially on the international side. Discovery, which owns cable networks such as the Discovery Channel, TLC and the Animal Planet, netted $254 million in profit, a 20 per cent increase over the same period – […]
The Landscape Channel has decided to make 90 seconds per hour of programming available to IPTV and cable operators, to allow integration with the new developing IPTV advertising insertion systems. Local adverts will overlay the Music Profile spots developed with a view to promoting music artists and record labels in available airtime. According to Landscape […]
A report from investment bankers Morgan Stanley says that Russian advertising is on the rebound, and they now have confidence that it can grow “at least” 20 per cent this year. Perhaps helping is their statement that digital switch over, officially set for 2015 in Russia “seems very remote”. As far as TV advertising is […]
Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a STRATA quarterly survey of major advertising agencies. However, continued investment and interest in Digital is on the rise. STRATA found that optimism at the start of 2011 waned during the second quarter, with 17 per cent of agency […]
Petra Buchanan, Chief Executive Officer, Australian Subscription Television and Radio Association (ASTRA) has revealed that advertising revenues for subscription television grew by 7.4 per cent from financial years 2010 to 2011. The Ernst & Young report compiled for Astra found net ad revenues of A$180,076,820 from January 1st 2011 to June 30th 2011, which is […]
Television technology, including digital and HD formats, time-shifted and catch-up viewing, has helped drive a global increase in television viewing, a new report has revealed. The report – Television – International Key Facts 2011 – published by IP Network, the wholly owned international advertising subsidiary of RTL Group, analyses audiences, programmes and leading trends in […]
BigBand Networks has announced that AT&T Services is starting to deploy the BigBand Media Services Platform (MSP) as part of AT&T U-verse TV’s local ad insertion solution. BigBand expects AT&T to become a material customer for the first time in the second half of 2011. The BigBand MSP-based advertising solution can help operators increase advertising […]