UK commercial broadcaster ITV and media discovery company Shazam have agreed a partnership which will see ITV become the exclusive UK distributor for Shazam functionality in UK broadcast advertising. Under the terms of the deal, ITV Commercial will be the exclusive UK sales force offering advertisers the chance to have their traditional 30-second TV spots […]
BSkyB is looking to boost its display ad sales in Europe by appointing Orange Advertising Network to represent its European inventory outside of the UK and Ireland. BSkyB’s in-house sales arm, Sky Media, will continue to be responsible for selling its online inventory in the UK & Ireland. BSkyB, whose online properties include Sky News, […]
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 per cent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., […]
Just five months after announcing that it had acquired smartclip, Adconion Media Group has revealed that as of April 2012, smartclip will become Australia’s leading independent multiscreen video and brand advertising platform, offering advertisers video reach to 5.4 million Australians across both Australian and international publishers. As part of the integration in Australia, smartclip will […]
Two private TV groups, Mediaset Spain and Antena 3 TV, are to control 85 per cent of the TV ad market and 15 per cent of the total ad pie in Spain (including all media) following their merger between Tele 5 and Cuatro to create Mediaset Spain and Antena 3 TV and La Sexta. The […]
DG, the ad management and distribution platform, has announced that advertisers now have the opportunity to trigger advertisements on second screen companion devices based on live TV content, using Civolution’s SyncNow media interaction technology. The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognise the content […]
New television platform advanced advertising solutions provider BlackArrow has introduced enhanced capabilities for the BlackArrow Advanced Advertising System that enable service providers to work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms. The BlackArrow enhancements, Ad Router technology and a Business Suite of […]
Tel Aviv online video ads facilitator Hiro Media is taking on a $5 million investment to expand its efforts in the U.S.. Hiro makes advertising services for content owners, publishers, syndicators and advertising agencies. It plans to open a development and support centre in New York to service its U.S. customers. The Tel Aviv-based company […]
The popularity of watching videos online and the growth of advertising on social media sites such as Facebook pushed up UK online advertising last year by 14.4 per cent to £4.8 billion (€5.7bn). Retail and consumer-facing industries have increasingly adopted online advertising, which now comprise more than one-quarter of UK Internet display ads, according to […]
According to a new report from Digital TV Research, 2012 is a watershed year for Eastern Europe as the number of digital homes for the 15 forecast countries will exceed the analogue total for the first time. Report author Simon Murray said: “The recession has had an impact on the TV sector. Compared with our […]