Dish Network has lost its bid to handle the legal dispute over its ad-skipping technology, branded “Auto Hop,” in New York. A federal judge has ruled instead that the broadcasters suing Dish – CBS, NBC and Fox – can pursue their claims in Los Angeles. U.S. District Judge Laura Taylor Swain granted a motion by […]
Advertising revenue for Telecom Italia Media’s free-to-air TV channels La7 and La7d in the first half of 2012 increased by 16 per cent on the same period in 2011, according to CEO Giovanni Stella. Stella pointed out that these are exceptional results, as ad revenue is down by 18 to 20 per cent at public […]
Microsoft is likely to report a quarterly loss after taking a $6.2 billion charge against its balance sheet in writing down the value of its aQuantive online advertising service, bought in May 2007, almost to zero. The decision reflects its inability to produce further revenue from the service. The company blamed the setback primarily on […]
Disney/ABC Television Group’s Digital Media team has signed an agreement with video technology company FreeWheel to manage its advertising and monetise its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com. ABC is deploying FreeWheel’s flagship product, Monetization Rights Management (MRM) to better manage advertising sales rights, forecast advertising […]
Using a second screen while watching TV encourages more TV viewing and gives people more exposure to – and the opportunity to respond to – TV ads, a new study carried out for Thinkbox – the marketing body for commercial TV in the UK – by COG Research has revealed. ‘Screen Life: The View from […]
Charlie Ergen, head of EchoStar and Dish Network, loves a battle. Currently it seems half the broadcasting industry is suing him because of his proposed Hopper ad-skipping device. Hopper can automatically (“AutoHop”) jump over advertisements, and thus potentially damage any broadcast network’s ad-revenues carried by Ergen’s Dish DTH system. This week, Ergen is due to […]
Adap.tv has unveiled its Campaign Optimizer for video, a technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyse billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability […]
Video management software and services company KIT digital is teaming up with Civolution, a provider of technology and solutions for identifying, managing and monetising media content, to offer a solution that enables second screen interaction (2Si) and monetisation opportunities with so-called ‘dumb’ TV Sets. KIT digital has integrated Civolution’s Automatic Content Recognition (ACR) technology, SyncNow, […]
smartclip, the multi-screen video and brand advertising platform, has signed a deal with PlayJam, the TV games platform. The partnership will see smartclip work with PlayJam as their preferred advertising partner in key Western European territories, to sell video ads across its Connected TV games network. Shirlene Chandrapal, Vice President Connected TV at smartclip comments: […]
Advertising buying network ZenithOptimedia has halved its TV ad revenue growth forecast for the UK in 2012, while predicting digital spend will rise by £200 million (€249 million). ZenithOptimedia is forecasting year-on-year growth of just 0.5 per cent in the UK television advertising market this year to £3.3 billion. The revised forecast follows widespread concern […]