Intel and ITV have announced a Christmas promotion to support the new range of Ultrabook Convertibles. The TV spot, to run on ITV1 on 8th December, will culminate in a commercial featuring real-time user-generated content (UGC) submitted by viewers of ITV’s live The X Factor final. It will feature an accelerated edit and approval process […]
The Italian TV market value has dropped by 5.2 per cent – nearly €500 million – between 2011 and 2012, according to the report “The television market in Italy: 2012-2014” from Italy’s ITMedia Consulting. The economic downturn has hit the TV and advertising industry – and for the first time a drop in the pay-TV […]
Sky followed up Virgin’s new commitment to targeted advertising with its own promising AdSmart from next summer. Sky AdSmart will launch in seven million homes on Sky’s wholly owned channels, and will offer advertisers up to 90 different attributes including age, region, financial outlook and affluence. Jamie West, director of AdSmart and commercial development, told […]
Virgin Media says it will start targeted advertising ‘soon’ but that it would launch a full-scale service in 2013. Virgin originally promised targeted services for the second quarter of 2012 – see here Mark Brandon, commercial director of Virgin Media told the Future TV Advertising event that the operator would leverage data provided by third […]
Orange has announced the results of Orange Exposure 2012/2013 – an annual independent study by TNS into mobile media habits across UK, France and Spain for the advertising industry. The research provides an insight into the mobile media habits of 11-18 year olds and firmly establishes mobile as the primary screen of choice with smartphone […]
Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]
NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim of enabling service providers to gain a deeper understanding of subscriber viewing habits across devices and provide a richer and more personalised viewing experience. The […]
Total revenues for Europe’s top pay-TV channels will reach $4.24 billion in 2012, according to a new report by Digital TV Research. The TV Channel Revenues in Europe report expects this figure to grow by $1.04 billion to reach $5.28 billion by 2017. The report covers 195 international channels/networks (non-premium) from 11 groups. The estimates […]
The financial crisis is wreaking havoc with the Spanish broadcasters, who have now seen their ad revenues decline 50 per cet since 2007. At the annual meeting of UTECA, the private TV association, President Antonio Fernandez-Galiano warned of the critical financial situation of the channels and envisaged a gloomy year in 2013. “The situation (ad […]
Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used […]