Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. “The mobile […]
Flingo, a publisher of Smart TV apps, has formed a partnership with Innovid, the video technology platform, to offer advertisers interactive pre-roll video ads on smart TVs. Innovid’s iRoll is the standard for transforming video units into interactive experiences and offers a full suite of formats and advanced features. By bringing iRoll formats to Samba, […]
comScore, a specialist in measuring the digital world, has released data from the comScore Video Metrix service showing that 182 million US Internet users watched 38.7 billion online videos in December, while video ad views totaled 11.3 billion. Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property […]
Dish Network won an award at CES for its Dish Hopper device, which allows viewers to automatically skip through the ads. The presentation was to be made by specialist review site CNET, which is ultimately owned by network broadcaster CBS. CBS is currently involved in a bitter disagreement with Dish over its ‘Hopper’ ad-skipping technology […]
Accedo has announced the launch of its AdMediate solution, an integration platform that mediates ad requests from a TV app to an ad network. AdMediate enables publishers to increase fill rate while keeping full flexibility and control of their TV apps. It provides a mediation engine in which the publisher can define business rules for […]
YuMe, a provider of digital brand advertising software and services, in conjunction with Frank N. Magid Associates, a research-based strategic consulting firm, has unveiled the results of an extensive survey on the future of connected TV in the marketplace. This online survey of 1,500 US consumers ages 12 and older in November 2012, shows that […]
Nielsen is acquiring Arbitron, the leading radio measurement firm, in a $1.3 billlion cash deal. The company said a combined Nielsen-Arbitron would provide a richer picture of the five hours of television programming people on average watch a day, the two hours of radio they listen to, the websites they visit and the products they […]
Research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence suggests that 63 per cent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36 per cent) of these home-based digital video activities happen in a room where a second screen – […]
Investment bankers Morgan Stanley, in a note to clients, says that broadcaster CTC Media has plenty of upside potential should the Russian advertising economy improve, or if its own ratings improve. Morgan Stanley advises investors to stay “Equal Weight” as far as shareholdings are concerned. However, the bank admits that 2012 has been a “lacklustre” […]
The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013. Research carried out by Adap.tv indicates […]