With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate most consumers prefer to watch TV ads in exchange for lower subscription costs, particularly those who remain concerned about the economy and potential inflation. Key […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]
Roku has announced the launch of Roku Data Cloud, which allows partners to access, analyse and leverage Roku’s proprietary TV data seamlessly. Prioritising accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies and partners to receive accurate information from Roku’s TV operating system (OS), which provides an extensive view of […]
DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home (OOH) network, DirecTV Remote. DirecTV is now bringing its TV video expertise beyond the traditional household to serve ad experiences to audiences on the go. DirecTV Advertising will be activating video ads across the DirecTV footprint in […]
FreeCast is announcing the next piece of its whole-industry streaming solution, its Zer0Gap programmatic platform, promising 100 per cent ad fill rates. With this 3-in-1 advertising solution, FreeCast says it is catering to both programmers and marketers in the US, by maximising the monetisation potential of content and delivering some of the most-targeted and thus […]
In a show of support for pubs during the busy December trading period, Sky Business has donated its shirt sponsorship of PDC World Darts Championship players to PubAid, the positive voice for UK pubs. During the opening matches which took place this week, PubAid had the sleeve sponsorship for Ryan Joyce, Robert Owen and Ryan […]
Channel 4 is teaming up with Fred Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks. Commencing from January 1st 2025, the partnership will see Fred Olsen Cruise Lines sponsor iconic content during Channel 4’s escapism lineup, which […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]
In the fiercely competitive world of online casinos, advertising has become a fundamental driver of growth. As 2024 unfolds and 2025 looms, this arena continues to evolve, shaped by technological advancements, regulatory pressures, and expanding player bases. But the question remains: Are these massive advertising budgets delivering sustainable returns? Advertising Restrictions in the UK Gambling […]
Channel 4 has announced a new partnership which will see British Gas and Hive become the sponsors of Channel 4’s homes programming. From January 1st 2025, the long-term partnership will cover a mix of broadcast sponsorship, social sponsorship, logo licensing and streaming and YouTube ad formats. The Channel 4 homes programming sponsorship includes programmes Grand […]