Cablevision and ActiveVideo are working together to deploy the new CloudTV AdCast platform later this year. This new capability enables delivery of HTML5 interactive ads from the cloud and simplifies the process of extending rich, graphic-intensive ads to television. Ads written once in HTML5 can now be extended to TV in a more seamless way […]
A survey into the effectiveness of advertising shows how native video advertising is more effective than pre-roll ads as the foremost format in video advertising. The study, which covered
The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased Internet spending migrating from television budgets, according to a survey conducted by the Interactive Advertising Bureau (IAB). […]
Box TV is dynamically serving replacement adverts firstly into its simulcast and then app streams in real-time. Using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video, Box TV will provide an alternative online advertising solution where brands can target audiences by channel and environment using viewer data. Julie Wright, Business […]
Broadcasters made £126 million (€148m) in 2013 from adverts placed in on-demand content in 2013. As Channel 4’s on demand service, 4OD, and the ITV Player gain viewers, spend in this area will be growing at more than 30 per cent a year by 2015, according to the Advertising Association and the World Advertising Research […]
The Mobile Marketing Association (MMA), a global trade association for the mobile industry, has published results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to
MTV International and Durex have announced a multi-platform agreement to raise the profile of their global sex education partnership, ‘Someone Like Me’, which will involve the ground-breaking campaign becoming a pan-European sponsor of a range of high-profile MTV content. Under the terms of the deal, the ‘Someone Like Me’ campaign will sponsor MTV’s portfolio of […]
Ironically, given that its purpose is to draw attention, targeted advertising is the dog that didn’t bark. For as long as most of us can remember it has been talked of the great untapped resource, just waiting to be unlocked by convergence; the ‘Mother Load’ that would justify much investment in technology and content. The […]
AOL On, the on-demand video network from AOL, has signed an exclusive UK partnership with Emirates. The campaign will run for one month on the AOL On UK network, which launched in late March. The deal negotiated by Havas Media will feature pre-roll videos promoting the airline’s First Class and Business Class services onboard the […]
Xaxis, the programmatic media and technology platform, has announced the launch of a real-time, multi-screen advertising technology called Xaxis Sync. Xaxis Sync is the first fully programmatic product to allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with commercials running on their televisions. The product provides a compelling method for reaching viewers […]