Liberty Global is to hold pan-European review of its £100 million-plus (€125m) media planning and buying division – which is responsible for purchasing TV slots and print space. The review follows the £15 billion buy of Virgin Media last year, and is part of a rationalisation of business operations. Virgin Media is easily Liberty Global’s […]
blinkx Media, the UK media platform, has signed a new international deal with global media valuation platform Integral Ad Science and Nielsen, global provider of information and insights into what consumers watch and buy. blinkx Media will work closely with Integral Ad Science and Nielsen, to ensure the company continues to meet the needs of […]
Twenty-five per cent of French football fans who watch MyTF1 online are using software to skip advertising. Though the World Cup matches generate big TV audiences on TF1’s linear TV channel, they are also being watched in high numbers online. On June 18th, the France-Switzerland match attracted more than 17 million viewers on TF1 and […]
Mike Weatherley, Intellectual Property Adviser to British Prime Minister David Cameron, has published a report – Follow the Money: Financial Options To Assist In The Battle Against Online IP Piracy – which addresses the detrimental impact of illegal websites profiting from advertising. In his capacity as David Cameron’s Intellectual Property Adviser, Weatherley has been keen […]
Discovery Networks Central & Eastern Europe, Middle East and Africa, a division of Discovery Communications, has started to manage the local advertising sales operations for Eurosport in the Romanian market. Discovery’s in-house advertising sales team is now managing spot sales for the channel, as well as the sponsorship packages for Barclays Premiere League, thus offering […]
To gain insight into how consumers view online video content and advertising versus broadcast television, market analysis firm Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained
Google is to acquire mDialog, a specialist in stream management and dynamic ad insertion on Internet-connected devices in a move designed to bolster its online video ad offerings. A notice on the mDialog website says the operation is joining the DoubleClick team at Google. “We will continue to offer our services, just as we always […]
With 81 per cent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video specialist Zentrick has partnered with IHS, the global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive […]
Twitter and Starcom MediaVest Group (SMG) have revealed the first consolidated results coming from the pair’s Social TV Lab. The Lab was a main component of the multi-year, first-of-its-kind partnership that SMG and Twitter announced in 2013. The lab was established to deepen awareness of new second screen behaviours
Civolution, a provider of technology and solutions for identifying, managing and monetising content, and Brand Networks, a provider of data-driven social marketing solutions, today announced a partnership allowing brands and agencies to buy Twitter ads in complete synchronisation with TV commercials. Brand Networks and Civolution worked together with Resolution Media, Omnicom Media Group’s global search […]