Russia’s parliament has called for a complete ban on advertising on the country’s cable TV channels. The move is reportedly designed to favour Russia’s own publicly-funded channels. The Russian State, as well as state-backed Gazprom Media, operate the nation’s three main TV channels and these reach a claimed 58 per cent of the population. However, […]
RTL Group, the European entertainment network, has conducted a first assessment of the financial impacts of the Advertisement Tax Act which was approved by the Hungarian parliament on June 11th 2014. The law as amended is expected to become effective in the course of August 2014 and to require first payments by RTL Hungary later […]
The majority of Australian marketing departments are moving their spending away from traditional advertising and towards ‘owned’ channels, according to PwC’s Australian Entertainment & Media Outlook 2014-2018. “The reorientation of marketing spend will have the greatest impact on the media, entertainment, and advertising industries, with deteriorating spending on traditional platforms prompting greater urgency to embrace […]
Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of […]
Viggle, the entertainment marketing and rewards platform, has unveiled Viggle ACCESS, its advertising offering for TV networks and brand partners, providing verified reach to entertainment fans across the Viggle, Wetpaint and NextGuide platforms. Viggle’s properties include the Viggle app, which offers rewards for watching TV, engaging with advertisements or listening to music; NextGuide, a personalised […]
blinkx, the AIM-listed online video advertising company, saw shares drop 40 per cent after it warned that first-half earnings would be lower than forecast. In a statement, blinkx revealed that its performance over the past three months was worse than expected due to “industry-wide issues of efficiency and effectiveness”, exacerbated by “the lingering effects” of […]
blinkx, the ad targeting company, took a real pasting when it recently issued a profit warning. It said it was partly down to the damaging blog from a Harvard academic that cast doubt on the veracity of the company’s audience traffic data. It also said it was down to “industry-wide issues of efficiency and effectiveness”, […]
Twitter has made another acquisition in pursuit of its vision of making advertising across the mobile ecosystem can work better for marketers, app developers, and, it says, most importantly, users, having agreed to acquire TapCommerce, a specialist in mobile retargeting and re-engagement advertising. Writing in the Twitter Advertising Blog, Richard Alfonsi, VP, Global Online Sales, […]
State-owned TV group RTVE has been rescued from bankruptcy by the Spanish government which has injected €130 million into the debt-burdened company through SEPI, an entity that groups all of the state’s public holdings under one umbrella. The president of RTVE, Leopoldo González-Echenique had publicly demanded emergency funds to cover costs as the group, with […]
Members from across the US creative community have commended advertisers for their recent pledge to do more to prevent the flow of ad dollars to pirate sites. In April 2014, lawmakers on Capitol Hill first wrote to the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau […]