Adform, the ad tech partner for media agencies, trading desks, advertisers and publishers, with Dailymotion, the online video platform, have announced a global partnership that allows advertisers to purchase Dailymotion’s in-stream inventory and to access the video platform’s worldwide audience. Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has finalised an OpenRTB integration […]
Turner Broadcasting is launching an Ad Lab to invent and test ways to improve the consumer experience as more users avoid ads and OTT ad values languish. The Ad Lab will be staffed and sponsored by Turner, but trade organizations, research companies and technology companies will be invited to join its advisory board, to be […]
TiVo has released data insight into the top Super Bowl commercials of all time, by incorporating polling services from Vision Critical, a customer intelligence platform provider. Budweiser’s “Puppy Love” commercial from 2014 ranked the highest across both men and women, as well as across age groups spanning from 18 to 64, indicating that more emotional […]
The Spanish Private TV Association, UTECA, has urged the government to impose advertising limits on pay-TV operators similar to those on FTA networks. With the expansion of pay-TV and the increasing appeal of pay TV operators, UTECA – which represents the interests of the main FTA channels in the country – has demanded tougher regulation […]
By Larry Gerbrandt Digital has been a decidedly mixed blessing for the television industry. Digital compression has led to the creation of hundreds of new channels, HDTV, IPTV, streaming media (from YouTube to Netflix), video-on-demand and digital video recorders. It has also made television viewing measurement a nightmare. While much of the recent growth in […]
A report from industry analysts Media Partners Asia (MPA) indicates that net advertising revenue in Asia Pacific, measured after discounts across 14 markets, grew by 5.3 per cent in 2015, the slowest rate of growth since 2009. MPA projects an increase to 5.8 per cent growth in 2016 and a CAGR of 5.5 per cent […]
In 2015, the TV market in Italy showed the first signs of recovery after a long period of recession according to a report by ITMedia Consulting. Total earnings have risen 0.6 per cent from the previous year. The diffusion of platforms, after years of stagnation, is starting to change: Broadband TV will triple its accesses […]
Videology, the video advertising technology company, has announced the certification of their integration of Nielsen Digital Ad Ratings (DAR), which enables audience measurement across mobile apps in Europe. Available to Videology’s clients in the UK and France – and soon, in Italy and Germany – the expanded integration will now allow Videology to provide audience […]
AOL Platforms and video platform Dailymotion have announced a strategic reinforcement of their partnership. The move allows advertisers from around the world to purchase Dailymotion’s in-stream inventory directly through ONE by AOL, the first cross-screen programmatic advertising platform optimising campaigns from web to TV. Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has […]
Iran’s Ministry of Culture is getting increasingly belligerent as far as its citizens are concerned and their viewing of satellite TV channels. Various authorities in Iran have already confiscated dishes and receivers throughout the country. Now, in an interview carried by the Iranian Republic News Agency (INRA), a spokesman for the Ministry says that they […]