Sky Media, the advertising sales arm of Sky, has launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November 2024, the marketplace aims simplify advertiser access to Sky Sports and TNT Sports’ live sports inventory. Advertisers can now seamlessly book […]

Channel 4 Sales has announced it will invest in an advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda. Partnering with Scope3, the sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about […]

Nexxen, the advertising technology platform, has announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the US, Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities. Tubi launched in the UK in July […]

AudienceXpress, a Comcast company and video media sales house, and Atomic Digital Design, a specialist in immersive ads and augmented reality (AR) experiences, have announced a strategic partnership that is set to transform the online shopping experience. The collaboration, led by AudienceXpress, will leverage AR technology provided by Atomic Digital Design, through connected TV, to […]

Tubi, Fox Corporation’s ad-supported streaming service, has released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a dive into the changing streaming behaviours of US consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting […]

Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have announced a strategic partnership to bring creative data into Marketing Mix Modeling (MMM). By integrating Vidmob’s creative data into Objective Platform’s advanced MMM framework, brands can make more informed, data-driven decisions about both their media allocation and creative […]

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]

As it reaches its 75th season, Formula 1 is enjoying impressive initial sponsorship growth of 10 per cent versus 2024 as cryptocurrency and SAS/software players compete to support teams, reports Ampere Analysis. The popularity of Netflix’s Drive to Survive series is partly responsible for the growth in profits for another year. Trackside, a flurry of […]

Bitmovin, a provider of video streaming solutions, has announced a strategic partnership with Ad Insertion Platform (AIP), an innovator in advanced ad insertion technologies. The collaboration will integrate Bitmovin’s Player with AIP’s DAIConnect for Server-Side Ad Insertion (SSAI) and its new product, AdBlendr, for Server-Guided Ad Insertion (SGAI) to ensure seamless ad delivery and optimised […]

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all […]