Samba TV, a specialist in AI-driven media intelligence, has announced its partnership with MediaTek, a supplier of smart TV chipsets, to launch Samba AI with MiraAware, an edge-based AI solution that brings real-time, contextual intelligence directly to connected TVs (CTV). The new technology gives TV manufacturers, platforms, and advertisers real-time, privacy-safe intelligence about what’s happening […]
Disney will pay $10 million (€8.6m) to settle Federal Trade Commission allegations that the company allowed personal data to be collected from children who viewed kid-directed videos on YouTube without notifying parents or obtaining their consent as required by the Children’s Online Privacy Protection Rule (COPPA Rule). The proposed order would transform how the company […]
TiVo Platform Technologies, a wholly owned subsidiary of entertainment technology company Xperi, has announced that the company’s independent media platform, which includes the TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform, has achieved a number of major growth milestones that show strong momentum and increased consumer and industry adoption and support. […]
Ozone, the digital advertising business, has announced the addition of CNN’s audience to its Audience Connection Platform. As a global news organisation for more than four decades, CNN creates connections between its audiences and brands, ensuring a premium space for advertisers and a commitment to quality journalism, noted Ozone. Digital data firm Comscore notes that […]
Comscore, a specialist in measuring and analysing consumer behaviours, has announced the launch of its AI-powered Data Partner Network, a new initiative that enables third-party data providers to convert their ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive technology. This Network is designed to unlock the full value of partner […]
Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]
DAZN, the sports streaming platform, has announced a partnership with The Trade Desk, the advertising technology player, to innovate DAZN’s platform for advertisers across Europe through enhanced targeting capabilities and connectivity to DAZN’s premium inventory. DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with precision. Additionally, OpenPath will […]
Channel 4 Sales has announced that McCain Vibes, the hot snack from McCain, will sponsor E4 Prime Entertainment – a strand of programming airing daily on E4. Starting on September 1st, the six-month partnership will see McCain Vibes sponsor over 300 hours of entertainment between 6pm and 11pm, which includes shows such as Below Deck, […]
Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, DISH Media and Fubo. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP. Pause Ads offer contextually relevant and seamlessly integrated opportunities […]
Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]