The Professional Darts Corporation has announced that Paddy Power has extended its title sponsorship of the World Darts Championship for a further five years, keeping the partnership in place until at least 2031. Paddy Power first became title sponsor of the sport’s flagship event in 2023, and their approach has helped elevate the Alexandra Palace […]
Spain’s two major private television groups, Atresmedia and Mediaset, are facing mounting pressure as public broadcaster TVE and pay-TV platforms continue to erode their audience share and, increasingly, their revenue. After four years of declining viewership, the financial impact – previously contained – has now begun to transpire, signalling what many analysts fear could become […]
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, consumer testing by Kantar shows. Cadbury’s Secret Santa was the most effective ad overall followed by Coca-Cola’s Holidays are Coming, with both advertisers rerunning previous content. Just as Coca-Cola’s famous campaign has become synonymous […]
Paramount+ has become an Official Partner of Premier League football club Arsenal. The global partnership will see Arsenal players, club legends and supporters come together to celebrate some of Paramount+’s most popular series such as Yellowstone, Landman and MobLand. Arsenal will also work with Paramount+ on a series of social media campaigns, and supporters will […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, along with Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control-powered trivia quiz or game. The Domino’s campaign presented viewers with a pizza-related trivia […]
DoubleVerify (DV), a software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and 60 per cent of respondents reported that inventory in news environments outperforms campaign baselines. The research highlights the opportunity that news presents for marketers looking for […]
Adform, the media buying platform, has announced the next step in its partnership with Spotify. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach $43 billion this year, this partnership is poised […]
JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]
Data from DAIVID suggests that the new HFSS (high in fat, salt or sugar) rules are taking a bite out of Christmas ads. This year’s festive campaigns are 24 per cent less likely to make festive shoppers’ mouths water than in 2024 – a clear sign the new restrictions on advertising less healthy food and […]
Channel 4 Sales has been appointed as an advertising sales partner in the UK and Ireland for the Great Network, owned by Narrative Entertainment, the independent free-to-air broadcaster. The multi-year partnership, kicking off in January 2026, expands Channel 4 Sales’ scale, bringing the Great channels into its portfolio. Channel 4 Sales replaces Sky Media and […]