The Spanish TV advertising market continues in free fall. In the first quarter of the year, TV ad revenues fell by 17.7 per cent to €485.2 million with advert prices dropping to levels similar to those in 2003-2004. Regional TV stations took the worst part of the TV ad revenues fall with a drop of […]
India’s media regulator, the Telecom Regulatory Authority of India (TRAI), has been robustly told that it does not have a mandate to regulate TV advertising. The responses have come as a result of a consultation process organised by TRAI ahead of possible new regulations which would limit the amount of time available for commercial breaks. […]
BSkyB is looking to boost its display ad sales in Europe by appointing Orange Advertising Network to represent its European inventory outside of the UK and Ireland. BSkyB’s in-house sales arm, Sky Media, will continue to be responsible for selling its online inventory in the UK & Ireland. BSkyB, whose online properties include Sky News, […]
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 per cent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., […]
Just five months after announcing that it had acquired smartclip, Adconion Media Group has revealed that as of April 2012, smartclip will become Australia’s leading independent multiscreen video and brand advertising platform, offering advertisers video reach to 5.4 million Australians across both Australian and international publishers. As part of the integration in Australia, smartclip will […]
In a riposte to C4’s Jonathan Allan’s assertions that TV advertising was all about data and connectivity, ITV’s group commercial director Simon Daglish told a Carat advertising event that connectivity and evolving technologies will not end the role of traditional TV channels, they will only make them stronger. Daglish warned against overestimating the effect evolving […]
Channel 4 sales Director Jonathan Allan says the next decade of TV will be around data and connectivity, while the past decade has been dedicated to extending reach by proliferating content across multiple platforms. Allan told an advertising conference that the broadcaster is continuing to drive its digital strategy, which will see it shift away […]
India’s media regulator TRAI is looking at the altering the number of advertising minutes sold on Indian TV. A consultation paper (“Issues Related to Advertisements in TV Channels”) has been supplied to pay-TV and FTA channel operators asking for their comments. TRAI is proposing – for discussion – that FTA channels should be limited to […]
Thinkbox announced that it has appointed COG Research, the award-winning brand and communication insight specialist, to undertake a major new ethnographic study designed to help advertisers and agencies understand the context of 2 screening. ‘Screen Life: The View from the Sofa’ will film the living rooms of 20 TV households in the UK for a […]
GroupM and Nielsen have formed a partnership to create a new measurement service that will integrate media planning and measurement across television and the Internet. The goal is to overcome challenges posed by separate media planning, buying, and analysis processes for TV and the Internet, and to answer a growing demand by advertisers for cross-platform […]