FourthWall Media announced a technology licence agreement with Microsoft Advertising whereby FourthWall will license a set top box data collection and report processing system from Microsoft Advertising. FourthWall will assume daily operations of Microsoft Advertising’s set top box collection and analytics framework as part of the FourthWall AdAim Network. In return, Microsoft Advertising will continue […]
Studies by Ipsos MediaCT and HearWatchSay shows that multitasking is a popular activity while consumers are watching live TV, with 63 per cent of respondents reporting that they used a connected device for at least a few minutes the last time they watched live TV. Fifteen per cent used more than one device. The survey […]
The May 14th news that India’s broadcasting regulator is changing the rules on advertising has created some major headaches for local broadcasters. The new rules are wide-reaching but the main problem focuses on the maximum ‘12 minutes in any hour’ limit. Bosses from India’s general entertainment channels met in Mumbai and Delhi on May 15 […]
Shazam-enabled advertising during ITV’s Britain’s Got Talent marked a major milestone for interactive adverts in the UK. Around 50,000 viewers used the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks in Saturday’s final. Fans of the show who had Shazam on their smartphones […]
India’s media regulator has upset most broadcasters by limiting the number of TV ads that can be shown in any 1 hour period to 12 minutes. Worse, as far as broadcasters are concerned, is that unused ad-minutes cannot be carried over. This reverses a pattern of operation where broadcasters could average their ad-minutes transmitted from […]
US Dish satellite subscribers will now get feature giving the choice to automatically skip over commercials. The new ‘Auto Hop’ capability for the Hopper whole-home HD DVR system is being activated this week, and it allows customers to skip all commercials for most recorded primetime HD programmes shown on ABC, CBS, FOX and NBC when […]
UK’s ITV and Shazam, the media discovery company, have confirmed the UK’s first Shazam-enabled ads will feature in the Britain’s Got Talent Final on Saturday 12th May. Following on from the partnership announced last month, which saw ITV become the exclusive UK distributor for Shazam functionality in UK broadcast advertising, ITV has signed up Pepsi […]
IMD, the media logistics specialist, has published an independent research paper outlining the shortcomings of current VoD advertising workflows and setting out its vision for helping the market as it grows. This follows an in-depth review undertaken amongst major media owners, including Channel 5 and Sky. As the number of connected platforms and the audience […]
ITV has said TV ad revenues could be up by as much as 17 per cent in June, thanks to an advertising surge from campaigns around the Queen’s jubilee and the Euro 2012 football tournament. ITV has reported a 1 per cent fall in TV ad revenues in the first quarter but expects to see […]
FreeWheel, the video technology company serving enterprise-class entertainment companies, has unveiled three new extension products for their flagship ad management system, Monetisation Rights Management (MRM), that will support entertainment companies in delivering on their integrated television and digital upfront commitments. Developed with input from programmer and distributor customers participating in the upfronts, the new products […]