Microsoft is likely to report a quarterly loss after taking a $6.2 billion charge against its balance sheet in writing down the value of its aQuantive online advertising service, bought in May 2007, almost to zero. The decision reflects its inability to produce further revenue from the service. The company blamed the setback primarily on […]
Disney/ABC Television Group’s Digital Media team has signed an agreement with video technology company FreeWheel to manage its advertising and monetise its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com. ABC is deploying FreeWheel’s flagship product, Monetization Rights Management (MRM) to better manage advertising sales rights, forecast advertising […]
Using a second screen while watching TV encourages more TV viewing and gives people more exposure to – and the opportunity to respond to – TV ads, a new study carried out for Thinkbox – the marketing body for commercial TV in the UK – by COG Research has revealed. ‘Screen Life: The View from […]
Advertising buying network ZenithOptimedia has halved its TV ad revenue growth forecast for the UK in 2012, while predicting digital spend will rise by £200 million (€249 million). ZenithOptimedia is forecasting year-on-year growth of just 0.5 per cent in the UK television advertising market this year to £3.3 billion. The revised forecast follows widespread concern […]
Intel is planning on facial-recognition technology for targeted advertising via its purported ‘virtual TV’ service. Intel has yet to confirm its TV plans but a special report from Reuters says sources who are negotiating supply deals with Intel confirm it is planning a slimmed down cable type service and will use a set top box […]
Three in four Mobile Users (74 per cent) fully pay attention to mobile ads while surfing the web, according to a survey conducted by Prosper Mobile Insights. Further, the majority (59.5 per cent) of smartphone and tablet users say they regularly or occasionally pay full attention to ads they see while visiting social media sites […]
Disney is establishing new nutrition guidelines for ads in its kid-targeted channels Disney Chairman Robert Iger told First Lady Michelle Obama at the Newseum in Washington. Under the guidelines, “all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney and Disney-owned online destinations oriented to families with […]
Europe’s online advertising market grew 14.5 per cent year-on-year to a market value of €20.9 billion. By comparison the overall European advertising market – excluding online – grew at just 0.8 per cent in the same time period. IAB Europe’s annual AdEx Benchmark survey shows that 1 in 5 advertising Euros in Europe is now […]
Thinkbox’s new TV advertising campaign promoting the power of TV advertising and featuring Harvey and Rabbit is now Shazam-enabled across ITV’s broadcast and online channels. Viewers who have downloaded the Shazam App on their smartphone can now use its audio-recognition technology to access extra content, including an exclusive new short film of Harvey and Rabbit, […]
Guardian News & Media has partnered with Rightster, the video distribution and monetisation solutions provider, to enhance and manage its YouTube channels. The partnership aims to make accessing the Guardian’s award-winning multimedia content easier for YouTube users, whilst effectively building new engaged audiences and digital revenues. Announcing the partnership, GNM revealed that its Three Little […]