The UK TV ad sector is likely to be down by about 5 per cent in September, which could set the scene for total television ad spend to shrink across all 2012. Traditionally the third-biggest TV advertising month of the year, bringing in revenues close to £400 million (€494m) – is considered to be a […]
India’s media regulator says it is prepared to talk about its proposed new rules which limit the number of minutes/hour available for advertising on its TV networks. TRAI has set tough new rules coving on-screen advertising, limiting ad-breaks, and cutting some ad-breaks completely. TRAI also wants to outlaw most ad-based screen ‘clutter’ especially the banners […]
TiVo is to acquire full ownership in TRA, a research company with a system that matches up television viewing with consumer buying habits. The NYT reports TiVo will spend about $20 million to buy out other investors in TRA. “We believe television is at an inflection point,” Tom Rogers, TiVo CEO said. “In the digital […]
Jivox, the multi-screen interactive video advertising technology company, has announced interactive ad insertion for HTTP live streaming (HLS) for mobile sites and apps that support HLS video The latest release of the Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams that are delivered to mobile devices. By doing […]
Following the launch of rival service YouView, Virgin Media has signed up Stephen Fry to appear in an advertising campaign for its TiVo cable TV service. The campaign sees renowned technology enthusiast Fry joining Virgin Group founder Richard Branson to promote TiVo. The adverts see Fry and Branson highlight the intelligent search and Wishlist functionality […]
Dish Network’s introduction of a set-top box with an automatic ad-skipping feature has prompted a furious legal response from the major broadcast networks, but although this move could be a ploy by the satellite operator to compel broadcasters to cut retransmission-fee demands, the function could become so popular with consumers that it may prove difficult […]
smartclip, the multiscreen and brand advertising platform, and LG Electronics have announced that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these […]
The Spanish TV ad market continues in free fall. The CMT’s latest report reveals that the FTA TV ad market dropped by 13.1 per cent in 2011 to €2.029.6 billion. Mediaset Spain, owner of Tele 5 and Cuatro, is the TV ad market leader taking 42.2 per cent of all ad revenues to €816.7 million. […]
Dish Network has lost its bid to handle the legal dispute over its ad-skipping technology, branded “Auto Hop,” in New York. A federal judge has ruled instead that the broadcasters suing Dish – CBS, NBC and Fox – can pursue their claims in Los Angeles. U.S. District Judge Laura Taylor Swain granted a motion by […]
Advertising revenue for Telecom Italia Media’s free-to-air TV channels La7 and La7d in the first half of 2012 increased by 16 per cent on the same period in 2011, according to CEO Giovanni Stella. Stella pointed out that these are exceptional results, as ad revenue is down by 18 to 20 per cent at public […]