Global online advertising revenues will reach $143 billion in 2017, according to a report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012. The US will remain the dominant territory […]
The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the US and Western Europe. “Connected TV systems […]
EchoStar and Dish Network have celebrated a legal victory after Judge Dolly Gee at a US District Court in California rejected Fox Broadcasting’s efforts to see Dish Network’s ‘Autohop’ ad-skipping technology banned. Fox had applied for an injunction. Fox says the Court’s decision did find that Autohop breached the broadcaster’s copyright, and they would be […]
Slumping audience figures for Simon Cowell’s The X Factor could cost ITV as much as £10 million (€12.5m) in TV advertising revenue. This Saturday’s episode was down more than 2 million viewers on the same weekend in 2011, and the series as a whole is down by well over 1 million viewers an episode on […]
Media engagement company Shazam and multi-platform advertising network Adforce.ie have confirmed that the new Volvo V40 commercial will be the first Shazam-enabled TV ad in Ireland. Starting November 5, when viewers use their Shazam App to tag the commercial, they will have an integrated brand experience that includes promotional links and integrated social sharing. The […]
Italian commercial broadcaster Mediaset has a 63 per cent share of the TV advertising market (earning €2.05 billion/year), while its main rival, public broadcaster Rai, has only 23 per cent (€680 million). The figures from the Nielsen 2012 study also show that pay-TV operator Sky Italia has an 8 per cent market share (€258 million), […]
In recognition of the fact that research shows that nearly half of young men access some of their entertainment from unauthorised sources, pro-copyright consumer education body The Industry Trust for IP Awareness is supporting the efforts of two young design students from London who have created an innovative take on anti-piracy advertising for the UK […]
Shazam, the media engagement company, has formed a partnership with Adforce.ie, Ireland’s multi-platform advertising network, to launch Shazam for TV and be the primary distributor for Shazam for TV advertising for the Republic of Ireland. Shazam has 250 million subscribers globally with over 500,000 in Ireland and is the ninth most downloaded app of all […]
BlackArrow, a provider of advanced advertising solutions for New Television platforms, has announced new technology which bridges the gap between traditional linear TV ad sales and ad execution on new platforms to extend premium pay-TV advertising to new screens. BlackArrow has previewed a new set of services and interfaces, collectively called Linear Extensions for Dynamic […]
In a deal it suggests provides significant advertiser opportunity across nearly 20,000 premium videos, AOL has revealed that its entire original video content library is to be distributed and monetised on YouTube. The deal brings some 20,000 high-quality videos from leading AOL brands, including The Huffington Post, TechCrunch and Moviefone, to YouTube’s audience. According to […]