Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. “The mobile […]
Flingo, a publisher of Smart TV apps, has formed a partnership with Innovid, the video technology platform, to offer advertisers interactive pre-roll video ads on smart TVs. Innovid’s iRoll is the standard for transforming video units into interactive experiences and offers a full suite of formats and advanced features. By bringing iRoll formats to Samba, […]
comScore, a specialist in measuring the digital world, has released data from the comScore Video Metrix service showing that 182 million US Internet users watched 38.7 billion online videos in December, while video ad views totaled 11.3 billion. Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property […]
Dish Network won an award at CES for its Dish Hopper device, which allows viewers to automatically skip through the ads. The presentation was to be made by specialist review site CNET, which is ultimately owned by network broadcaster CBS. CBS is currently involved in a bitter disagreement with Dish over its ‘Hopper’ ad-skipping technology […]
Accedo has announced the launch of its AdMediate solution, an integration platform that mediates ad requests from a TV app to an ad network. AdMediate enables publishers to increase fill rate while keeping full flexibility and control of their TV apps. It provides a mediation engine in which the publisher can define business rules for […]
The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013. Research carried out by Adap.tv indicates […]
Intel and ITV have announced a Christmas promotion to support the new range of Ultrabook Convertibles. The TV spot, to run on ITV1 on 8th December, will culminate in a commercial featuring real-time user-generated content (UGC) submitted by viewers of ITV’s live The X Factor final. It will feature an accelerated edit and approval process […]
Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]
The financial crisis is wreaking havoc with the Spanish broadcasters, who have now seen their ad revenues decline 50 per cet since 2007. At the annual meeting of UTECA, the private TV association, President Antonio Fernandez-Galiano warned of the critical financial situation of the channels and envisaged a gloomy year in 2013. “The situation (ad […]
Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used […]