Following the news that Facebook will launch video ads into people’s news feeds in July, visual classification company WeSEE conducted a poll to see what users thought of these plans. Findings include: – 68 per cent of people say that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. – […]
Users of social network giant Facebook will see video adverts introduced to their news feed this summer, according to reports. The commercials will last up to 15 seconds, and the first one a user sees in their news feed each day will start automatically but will not include sound. Growing budgets for video advertising on […]
Advertisements are again being played on India’s most popular TV channels. The stalemate between the Indian Broadcasting Foundation (IBF), representing the broadcasters, and how they billed ad agencies over the commercials they carried, has been resolved. IBF board member and Star India CEO Uday Shankar told local reporters: “We have an agreement to do net […]
BT Vision has awarded the TV advertising sales contract for its new sports channels to Channel 4, in a three-year deal worth up to £40 million (€49m) over the period. Sky and Channel 5 also bid for the contract. Channel 4 also handles the TV ad sales for third parties including UKTV, home to channels […]
Samsung is preparing to launch a £14 million (€17.3m) marketing campaign to promote the S Recommendation and Smart Interaction features of its Smart TV range. The eight-week TV element of the campaign begins straight away and will feature a stampede of Roman Centurions, American footballers, Maori Warriors, police cars and cheerleaders charging towards a man […]
Cinema advertising specialist Screenvision and media engagement company Shazam have formed an exclusive partnership that will bring the Shazam for TV advertising platform to movie theatres across the US. The marriage of Screenvision’s giant theatre screens and Shazam’s mobile technology and ‘second screen’ experience will enable consumers to engage with many of the ads they […]
The Spanish TV ad market fell by 15.7 per cent to €409.3 million in the first quarter of the year intensifying its free fall, according to Infoadex, with Regional TV stations taking the worst part of it with a drop of 18.7 per cent. TV ad revenues in the nationwide FTA TV amounted to €371.4 […]
Spain’s Mediaset, owner of Tele 5 and Cuatro, is integrating its commercial units of TV and Internet jointly to market advertising in a 360º strategy in an attempt to boost ad revenues at a time when TV advertising has dropped by 15 per cent in the first quarter of the year. Advertising on pay TV […]
Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 per cent year-over-year increase, and a strong second half in US contributed to a 3.2 per cent rise in global ad […]
ASA, the UK advertising watchdog, has banned YouView’s launch ads after agreeing with Virgin Media that claims the service was ‘unique’ and the ‘easiest’ were false. The ads had run on TV and in the Radio Times. The claims objected to included: “YouView is the easiest way to watch catch-up TV, on your TV” and […]