The UK mobile advertising market is forecast to almost double in 2013 to £1 billion (€1.17bn), as Google, Facebook and Twitter increasingly successfully ride the smartphone, tablet and app wave. It is set to grow by 90 per cent year on year, from £526 million in 2012, according to digital ad spend figures published by […]
BSKyB has won its long-running battle with BT after Ofcom ruled it was right to refuse to broadcast BT Sport ads on its own sports channels. Ofcom says Sky has the right to protect its brand and was not unduly discriminating against its rival. BT’s complaint was lodged in April after Sky Media refused to […]
Shazam, the media engagement company, has launched the “Shazam Engagement Rate”, a new TV advertising metric that enables brands to more accurately gauge the effectiveness of television advertising campaigns. Exclusively available to Shazam for TV advertisers, Shazam combines third-party industry data on the number of people viewing a particular ad with the number of people […]
Almost a fifth (19 per cent) of online TV viewing is disrupted by unavoidable adverts, highlighting the increasingly intrusive nature of online advertising. The research, which was conducted by Adblock Plus in June 2013, surveyed 150 television programmes across the three terrestrial TV channels which feature advertising in the UK: 4oD, Demand 5 and ITV […]
smartclip, the multiscreen video and brand advertising platform, has formed a partnership with TP Vision, the manufacturer of Philips branded TVs. smartclip will deliver advertisements on the Philips Smart TV portal homepage and sub-pages, such as the App Gallery and to the Smart TV ecosystem. TP Vision now gives advertisers the opportunity to reach the […]
The Spanish government is planning to lift the TV ad ban on RTVE allowing the state-owned group to be financed by a mix of TV ad revenues and state subsidies, as it was before 2009 when new legislation that prohibited it from broadcasting ads was approved. The decision is subject to the forthcoming ruling from […]
YouTube has tripled its mobile advertising revenue in the last six months, and a key factor may have been the removal of the YouTube app from Apple’s iOS software. The news comes from a Bloomberg interview with YouTube’s vice president of sales Lucas Watson who commented: “It’s a huge part of our business, and we […]
News Corp’s Fox Broadcasting has asked a federal appeals court to overrule a district judge and halt Dish Network’s AutoHop ad-skipping service that it says threatens television’s advertising system. Dish’s PrimeTime Anytime allows subscribers to automatically record the entire prime-time line-up of all four major US broadcast networks every night. It’s similar to a VoD […]
Heineken the brewer is to launch a YouTube TV series. The online series, entitled Dropped, is part of the latest stage of Heineken’s global multimillion-pound ad campaign which continues with a new TV ad, The Voyage. Heineken described Dropped as a “social experiment”, with members of the public encouraged to live outside their boundaries and […]
Channel 4 has revealed it will broadcast an exclusive themed ad break of French adverts with subtitles in the first episode of its new French zombie drama, The Returned, which airs on June 9th. The major brands interested to feature their French ads in the one-off break include L’Oreal, Renault, Bel Boursin and Emirates – […]