According to Nielsen’s quarterly Global AdView Pulse report, Television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59 per cent share of media spend share and 3.5 per cent growth globally. It appears that TV will maintain this position at least for the short term, […]
Spain’s TV ad market continues to fall with a drop of 12.8 per cent to €884.4 million in the first half of the year, in comparison with €1.0142 billion in the same period the previous year. The FTA nationwide TV channels experienced an average drop of 12.9 per cent to €798.9 million taking 90.3 per […]
The Search Agency, a global online marketing firm, has released its latest State of Paid Search Report which found that the second quarter of 2013 marks the first quarter ever in which tablet cost-per-clicks (CPCs) exceeded desktops, with the average tablet CPC on Google 1.7 per cent higher than the average CPC on desktop. “The […]
Innovid, the technology platform delivering immersive video advertising, has released its Interactive Video Advertising Benchmarks: H1 2013 report, showing that campaigns leveraging video interactivity could increase ad engagement by 232 per cent. The report also shows that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, […]
Veri-Site has announced the readiness of its risk-relevant intelligence and management tools to support the voluntary set of best practices and guidelines for ad networks to address piracy and counterfeiting brought forth by the Interactive Advertising Bureau (IAB), and other leading ad networks. Support for the industry initiative was announced by the White House’s Office […]
A group of ad networks has formally signed on to a voluntary plan aimed at curbing online piracy. 24/7 Media, Adtegrity, AOL, Condé Nast, Google, Microsoft, SpotXchange, and Yahoo!, with the support of the Interactive Advertising Bureau, committed to a set of best practices to address online infringement by reducing the flow of ad revenue […]
With Sky set to face competition in the premium sports arena with the upcoming launch of BT Sport, it is calling on a British sporting icon to reinforce the message that its channels can be viewed across a range of devices. The TV campaign uses special effects to show several different versions of David Beckham […]
Following a return to pre-recession levels in 2012, UK advertising spend continued to show healthy growth in the first quarter of 2013, according to the latest Advertising Association/Warc Expenditure Report. UK adspend increased by 2.4 per cent in the first quarter of 2013 to £4.14 billion (€4.91bn). This follows a strong performance in 2012, as […]
Media engagement company Shazam has announced that America Móvil, the largest telco in the Americas, controlled by Carlos Slim, the world’s richest man, has invested $40 million in the company, with the pair formalising a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television […]
Two separate reports have outlined that advertising spend on free-to-air TV is still – at best – flat, and in some markets local FTA broadcasters are suffering significant shortfalls. According to figures from Kantar Media, broadcast TV in the USA is down 5.2 per cent because of weaker primetime ratings. Broadcast ratings were also hurt […]