More than 8 out of 10 Brits (85 per cent) believe that online TV catch-up channels feature too many adverts, with 87 per cent calling for catch-up TV to reduce its level of advertising. A further 67 per cent would like the option of a paid-for premium service that doesn’t include ads, according to research […]
Adconion Media Group’s, multiscreen and video brand advertising platform smartclip, has published the results of a study into the impact of Smart TV advertising in collaboration with LG Electronics. As recent research reveals that global Smart TV shipments reached 12.7 million units in Q1 2013, the appetite for the device is growing amongst consumers which […]
Analysis of advertising expenditure in 55 countries by Digital TV Research suggests the global total will reach $219 billion in 2018, up by 32 per cent – or $53 billion – from 2012. The research firm’s TV Advertising Forecasts report suggests that TV advertising spend grew by 4.4 per cent in 2012 to $167 billion, […]
Analysis of UK TV viewing figures for the first half of 2013 shows how people’s TV diet is developing as on-demand TV viewing becomes a more established part of people’s lives. According to Thinkbox, the marketing body for commercial TV in the UK, total average daily TV viewing in the UK during January-June 2013 was […]
Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]
Channel 4 is to debut “dynamic personalised video ads” service Adapt on the 4oD on-demand service. The first client is car maker Vauxhall. In what Channel 4 claims is a “UK media first” the ad format will allow advertisers to serve different ads to viewers registered with Channel4.com based on their age and gender. The […]
India’s broadcasting minister is recommending that the 12 minutes of advertising per hour rule be relaxed until the end of next year. The rules were due to come into force in October, and have been fought by the industry. The Ministry has reportedly changed its mind because the broadcasting industry says that by September 2014 […]
Internet TV streaming service FilmOn.com, which licenses content from hundreds of broadcasters and premium content providers worldwide, has unveiled a system that automatically builds branded live TV sites and mobile apps, so that Internet publishers can have free access to its giant content offering that includes NBC, CBS, FOX and ABC in twelve major US […]
Following rumours mid-July, AOL has confirmed it is to acquire programmatic video advertising platform Adap.tv for $405 million, which AOL says gives it a leading position in premium and programmatic video advertising. Announcing the deal, AOL says that Adap.tv brings it: The only complete global programmatic video technology stack for publishers and advertisers across all […]
Subscription television advertising revenues in Australia increased by 12.5 per cent in the six months to June 30th 2013, according to new data audited by Ernst & Young. A record $237,648,703 was spent advertising goods and services to subscription television audience during the six month period, up by $26 million on the same time last […]