TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. Global TV ad expenditures grew 4.2 per cent in the US on a year-over-year basis for the first half of 2013, accounting for 57.6 per cent of total ad spend. […]
A report from Juniper Research has found that increased use of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, will push global mobile ad spend beyond $39 billion in 2018, up from $13 billion this year. The report highlighted the opportunities offered by targeted in-app advertising, citing the dramatic success […]
Videology – a video advertising platform for advertisers and media companies – has released a new report shows targeted digital video drives a significant increase in sales metrics, increases overall advertising effectiveness, and offers a viable option to complement TV campaigns for local auto dealers. Videology’s objective in this research analysis was to quantify digital […]
Tesco’s movie and TV streaming service blinkbox has launches its latest TV advertising campaign. The ad breaks on ITV2 on October 17th and has a prime time spot during The X Factor on Sunday. blinkbox Group Marketing Director Kate Simon comments: “This campaign is about highlighting the advantage of blinkbox over subscription services. We have […]
Yahoo UK has been appointed as the sole sales representative for the world’s second largest video platform, Dailymotion, to serve ads across its UK property. The exclusive deal, for both web and mobile advertising, follows a successful two-year partnership in Italy, which has seen Yahoo exclusively sell Dailymotion’s Italian inventory. Dailymotion attracts 9.2 million monthly […]
UK web users spent an average of one in every 12 minutes each day online in the first six months of 2013, with advertisers spending a record £3 billon (€3.53bn) targeting them with marketing messages, according to research from the Internet Advertising Bureau and PwC. UK companies increased the amount spent on internet, smartphone and […]
Freeview, the UK’s biggest TV provider, has launched a new advertising campaign that highlights the free entertainment service offers. Based on the proposition: ‘Entertainment. It’s even better when it’s free’, the creative equates the wonder of an underwater world seen through the eyes of a young boy, with Freeview’s content. The new 60 second advert […]
Scripps Networks Interactive is launching ulive, a new digital lifestyle video site (www.ulive.com) and distribution network. ulive combines videos from all of Scripps’ brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country – plus more than 70 new original video series from Scripps’ talent and social media stars and […]
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw adspend boosted by the London Olympics and the US elections – reflecting the extent to which the advertising market is now stabilising. According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertising market […]
A US District Court in California has denied a preliminary injunction application by Fox Broadcasting to block DISH’s Hopper and its DISH Anywhere and Hopper video transfer services. DISH’s EVP/General Counsel, R. Stanton Dodge, in a statement, said: “Today’s decision is the fourth in a string of victories for consumers related to our Hopper Whole-Home […]