TV is increasingly watched on catch up long after shows originally air, and broadcasters are trying to get paid for more of those views. Leslie Moonves CEO of CBS told the UBS Global Media Conference in New York that advertisers are increasingly willing to pay for those audience members who watch via who watch via […]
Global ad expenditures will increase 4.6 per cent in 2014 to $531 billion, according to GroupM’s latest spending forecast – a downgrade from the 5.1 per cent growth that the firm initially projected for 2014 back in August. But persistent economic sluggishness in a number of markets worldwide prompted GroupM to issue the downwardly-revised forecast. […]
Comcast has partnered with Nielsen to test a new ad strategy that will see advertisements inserted into the VoD offering of every episode of a current series’ season. With 200 full TV-series offered on Comcast’s VoD platform, the US telco will use Nielsen’s ad measurement system to get commercial ratings credit for the views of […]
Spain’s TV ad crisis will continue in 2014 with free-to-air TV channels seeing an average decrease of 10.6 per cent and pay-TV a decrease of 8.9 per cent, according to Zenith Media. Analysts forecast that overall advertising will experience a slight recovery from Spring next year with the fourth quarter pulling in revenues. As a […]
Advertising spending in UK media is expected to show a seven per cent increase this year, double the rate GroupM predicted only six months ago and leading the world’s developed economies. The report, released by GroupM Futures Director Adam Smith, measured ad spending in the UK will reach a total of £13.9 billion ($22.5 billion, […]
Yahoo Japan has selected Videology – the global video advertising platform – as its video advertising technology partner. This announcement was made in conjunction with Yahoo Japan’s launch of a comprehensive and expanded premium video advertising business in Japan—the world’s second largest television market. “We are pleased to announce our exciting partnership with Videology. Not […]
Research from Informa Telecoms & Media shows that global TV advertising revenues in the Middle East and Africa will climb by 5.2 per cent in 2014 to reach $171 billion. This follows a 1.9 per cent increase expected for 2013. The rise in 2014 will be driven by improving consumer and corporate confidence along with […]
In an initiative aimed at delivering content providers and pay-TV service providers a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, BlackArrow, a worldwide provider of TV advertising and data solutions, and Ericsson are partnering to bring advanced advertising capabilities to Ericsson’s solutions for TV Anywhere […]
Dyle mobile TV, operated by Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups, has announced the launch of a major marketing campaign in the US to boost awareness of a new technology that expands opportunities for people to watch TV on the go. Through a number of on-air, digital and live interactive […]
Akamai Technologies, a provider of cloud services, has published a scientific study that leveraged data from hundreds of millions of online videos and advertisements measured using the Akamai Sola Analytics media measurement and analysis product. The study analysed in aggregate 367 million videos and 257 million ads from over 3,000 publishers that were viewed by […]