Ginx TV, the international television network dedicated to video games and gamers, has chosen the Sapphire MPEG stream server and “channel-in-a-box” solution from Thomson Video Networks for insertion of targeted advertising. Sapphire offers a single-box solution for frame-accurate ad insertion in a compressed video stream, with an automated interface to Ginx TV’s ad agency and […]
Cutting the BBC licence fee would reduce consumer choice and value for money, as well as greatly damaging UK programme producers, according to a study from the Reuters Institute for the Study of Journalism. The report
James Gilbert, Co-Founder and CEO of Pixel Power, a supplier of broadcast playout solutions, has reported strong growth in the dynamic advertising sector across 2013 and into 2014. Major broadcasters are increasingly turning to the company and technology partner BG+C for dynamic ad deployment. These “last-minute” ads help drive revenues and increase viewer stickiness for […]
Virtualisation, networking and cloud infrastructure specialist Citrix has released its Mobile Analytics Report for the first quarter of 2014, providing insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. This quarter’s report is being released in conjunction with a mobile data subscriber survey
The record US viewing figures for the recent Super Bowl final between Seattle Seahawks and Denver Broncos is seen as further evidence that the European TV sector should look forward optimistically for the year ahead. PEPPTV – Platform for European Promotion of TV – an informal grouping of broadcasters’ trade bodies and sales houses, active […]
While advertisers and marketers have struggled with the issues of ad effectiveness and ROI for decades, today’s connected consumer has created new opportunities as well as new challenges for brands trying to break out and build loyalty. A 2013 report from The NPD Group shows that by 2015 there will be 202 million Internet-capable TV […]
Budweiser’s ‘Puppy Love’ was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage according to Civolution. The ad has so far generated
TV ad-spend is off to a good start in Q1 according to a report from banker Morgan Stanley. The bank has taken advice from many of its broadcasting contacts and the overall mood is optimistic. “Our German and British contacts were bullish. Our French contacts were cautiously optimistic. Our Spanish contacts were also optimistic but […]
According to Nielsen’s quarterly Global AdView Pulse report, display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured
Spain’s TV ad market is beginning to recover from the deep crisis with an estimated growth of 3.5 per cent this year after having lost 50 per cent of its total revenues since 2007. The latest report from i2p saw symptoms of recovery in the last quarter of 2013 when TV ad revenues grew by […]