Anne Sweeney, President of Disney-ABC Television Group and Co-Chair, Disney Media Networks, has said that rather than going through a period of creative disruption, the TV industry is going through creative transformation. Delivering a Keynote Address at the FT Digital Media Conference in London, Sweeney, who is to step down from her role in January […]
Cox Media, the advertising division of Cox Communications – the third-largest US cable TV company – has announced the commencement of new addressable advertising trials as part of an ongoing strategy to develop advanced advertising products and new programmatic sales capabilities. Cox Media and INVIDI Technologies Corporation are engaged in an exploratory agreement to measure […]
AOL have unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across all screens including TV, formats and inventory types. AOL’s Chairman and CEO, Tim […]
The advertising spend in Spain will continue falling in all media, including TV, in 2014 except for digital media with an estimated growth of between 1 and 3 per cent, according to IAB Spain. Digital advertising already represents 21 per cent of the total ad market, second behind television reaching €878.4 million in 2013. TV […]
Social network giant Facebook has announced that video adverts will soon start appearing on its users’ News Feeds, following months of testing. In a blog post, Facebook product marketing manager Susan Buckner wrote: “In December, we started testing Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Starting today, we’re […]
Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from video ad management platform Vindico. The data from Vindico’s 2013 ‘The State of Interactive Video Advertising’ report shows that
Given the prolonged advertising recession and the fact that several major titles have peaked, the TV formats market in Europe is showing remarkable resilience. The value created by the top 100 formats was $2.931 billion in 2013 for 84 European channels across the 16 territories and 21 distributors, according to the latest TV Formats in […]
YuMe, a provider of digital video brand advertising solutions, has unveiled Video Reach – a Programmatic Branding Solution that enables agency trading desks and brand advertisers the opportunity to leverage the efficiency, TV-scale reach and accuracy of programmatic video buying, with two distinct advantages – first-party data science-powered audience targeting through SDK-integration and multi-screen reach […]
Total TV advertising revenue in the UK increased by 3.5 per cent in 2013 to reach a new record high of £4.63 billion, according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. This is the fourth consecutive year […]
Immersive advertising specialist Innovid has been selected by ad server and measurement platform Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas’ current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while […]