Alki David, the founder of Internet TV streaming service FilmOn, has said he plans to expand the operation should rival service Aereo be successful in its US Supreme Court copyright case brought by the major networks. “We’re in 18 cities and our model is free,” he told The New York Post. “We’d turn on all […]
NBCUniversal has revealed a video programming initiative that will see original series from its broadcast and cable entertainment groups promoted by entire portfolio of television networks and digital platforms. Débuting first on various digital platforms including channel websites, Hulu and video-on-demand, the companywide initiative is designed to connect advertising brands with consumers in the most […]
US interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 per cent from 2012’s landmark revenues of $36.6 billion. The report, […]
This summer, many millions of people across the globe will tune in to watch the 2014 FIFA World Cup, and that will include 90 per cent of UK Twitter users, according to a new study from GlobalWebIndex cited in the Twitter UK Advertising Blog. The study highlights how many UK users will be tweeting throughout […]
Spending on ads served to Internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending. Digital spend will be up 14.8 per cent over 2013 levels, according to the forecast, and will make up just over one-quarter of […]
blinkx, the Internet Media platform, has anounced the launch of Branded Content Hubs. Available to top brands and media partners, Branded Content Hubs are a new series of immersive channels built on short and long form videos from recognisable networks, professional sports, studios and more. Advertising will be placed against the videos in each Content […]
ITV’s commercial boss Simon Daglish has warned big brands that want to become programme makers that “90 per cent of advertiser made content is crap”. Daglish told the Ad Week Europe conference in London that most consumers “don’t give a stuff” about brands. “Most people do not want a one-to-one relationship with a brand,” he […]
Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week […]
Microsoft is launching its Video Network in the UK, which will allow advertisers to buy pre-roll video ads programmatically across its MSN content portal, along with 350 publishers that are part of the network. Rival Google owns YouTube while AOL boasts web advertising platform Adap.tv, which this week launched a programmatic network. Microsoft is aiming […]
A research company working with Facebook is releasing a study showing how data from the social networking site can be used to better target and buy television commercials. The analysis of public Facebook data by 4C, which has been applying computations science to big data for 20 years, found connections between the brands people interact […]