TalkTalk has renewed its sponsorship of The X-Factor in a record £30 million (€35m) deal. TalkTalk has moved back to a three-year sponsorship, despite the lowest audience since 2005 tuning in to watch the last series. The company’s previous decision to move its long-running association with the show to a guarantee of just a one-year […]
blinkx, the Internet media platform that connects consumers with brands through professionally generated content, has acquired LYFE Mobile, an innovative mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction. LYFE Mobile offers a smart mobile technology to programmatically deliver relevant ads to consumers based on their geographic location and […]
Vevo is set to become the first digital distribution platform for music videos using Mirriad’s native, in-video technology. Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo’s web, mobile/tablet and TV apps. The deal marks Mirriad’s entry into both the online […]
In a move designed to expand its digital offering for major media companies, advertising management software provider WideOrbit has acquired Fivia, a digital advertising management software provider headquartered in Paris, France. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximise the value of their digital advertising inventory. T The core Fivia […]
Ad management platform Vindico has integrated ad blocking capabilities into its suite of digital ad solutions for marketers. Vindico’s ad blocking solution is powered by Adtricity, the leading viewability and verification technology for video advertising, and effectively protects advertisers’ digital investments at scale. By utilising Vindico’s Adtricity, advertisers are able to identify questionable domains – […]
A survey into the effectiveness of advertising shows how native video advertising is more effective than pre-roll ads as the foremost format in video advertising. The study, which covered
The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased Internet spending migrating from television budgets, according to a survey conducted by the Interactive Advertising Bureau (IAB). […]
Broadcasters made £126 million (€148m) in 2013 from adverts placed in on-demand content in 2013. As Channel 4’s on demand service, 4OD, and the ITV Player gain viewers, spend in this area will be growing at more than 30 per cent a year by 2015, according to the Advertising Association and the World Advertising Research […]
The Mobile Marketing Association (MMA), a global trade association for the mobile industry, has published results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to
Ironically, given that its purpose is to draw attention, targeted advertising is the dog that didn’t bark. For as long as most of us can remember it has been talked of the great untapped resource, just waiting to be unlocked by convergence; the ‘Mother Load’ that would justify much investment in technology and content. The […]