Viggle, the entertainment marketing and rewards platform, has unveiled Viggle ACCESS, its advertising offering for TV networks and brand partners, providing verified reach to entertainment fans across the Viggle, Wetpaint and NextGuide platforms. Viggle’s properties include the Viggle app, which offers rewards for watching TV, engaging with advertisements or listening to music; NextGuide, a personalised […]
Members from across the US creative community have commended advertisers for their recent pledge to do more to prevent the flow of ad dollars to pirate sites. In April 2014, lawmakers on Capitol Hill first wrote to the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau […]
Twenty-five per cent of French football fans who watch MyTF1 online are using software to skip advertising. Though the World Cup matches generate big TV audiences on TF1’s linear TV channel, they are also being watched in high numbers online. On June 18th, the France-Switzerland match attracted more than 17 million viewers on TF1 and […]
Mike Weatherley, Intellectual Property Adviser to British Prime Minister David Cameron, has published a report – Follow the Money: Financial Options To Assist In The Battle Against Online IP Piracy – which addresses the detrimental impact of illegal websites profiting from advertising. In his capacity as David Cameron’s Intellectual Property Adviser, Weatherley has been keen […]
To gain insight into how consumers view online video content and advertising versus broadcast television, market analysis firm Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained
Civolution, a provider of technology and solutions for identifying, managing and monetising content, and Brand Networks, a provider of data-driven social marketing solutions, today announced a partnership allowing brands and agencies to buy Twitter ads in complete synchronisation with TV commercials. Brand Networks and Civolution worked together with Resolution Media, Omnicom Media Group’s global search […]
The vast majority of advertisers are buying their online video ads the same way they do on TV – in a reserved fashion, according to the first quarter 2014 findings on the video advertising market in the United States video released by advertising platform Videology.
Musicians want the EU to intervene in a row over the rates YouTube is offering small music labels to include them in a new service. They are accusing YouTube business of trying to “strong-arm” independent labels into accepting low fees. Impala – a body representing Europe’s indies – is spearheading the complaint. YouTube has long […]
In partnership with French TV business solution provider ClickOn, France Télévisions advertising unit, France Télévisions Publicité, is launching PSB Group’s first HbbTV interactive ad campaign. From now until June 8th, interactive TV spots from French bank Caisse d’Epargne will run on both the France 2 and France 5 channels, allowing DTT viewers equipped with HbbTV […]
Extreme Reach, a provider of TV ad distribution services in North America, and Group IMD, the provider with the widest coverage of TV ad distribution internationally, have formed a global strategic partnership that creates a unified, global video ad delivery service for television commercials. Now, advertisers and agencies worldwide will be able to manage and […]