UK quadplay operator TalkTalk is joining Thinkbox – the marketing body for commercial broadcasters in the UK – as an Associate Member. It joins Thinkbox’s other Associate Members, RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV. Associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups. Lindsey […]
International broadcaster AMC Networks International – Zone (formerly Chello Zone) is introducing advertising on its CBS Studios International joint venture channels, CBS Action and Drama in South Africa this July. CBS Action and CBS Drama were launched in South Africa in November 2013, and are exclusively available on the MultiChoice platform. Advertising for the channel […]
Yahoo is to acquire mobile analytics and advertising specialist Flurry in a reported $300 million deal it says reinforces its commitment to building and supporting useful, inspiring and beautiful mobile applications and monetisation solutions. Yahoo says it is on a mission to re-imagine users’ daily habits, and mobile is at the centre of everything it […]
STRATA, a specialist in media buying and selling software, found in a survey of viewers of online content that, as online video distribution continues to grow, the majority said they would not pay a premium to avoid online video ads. Only 18 per cent of respondents said they would pay a premium, with younger viewers […]
Adap.tv, a division of AOL Platforms, has secured a key patent that advances the development of data-driven video across digital and TV. The US Patent and Trademark Office has granted Adap.tv US Patent No. 8,768,770, which focuses on applying a principle, traditionally associated with digital, to television: conversion tracking. Coupled with the methodology of Convertro, […]
As mobile use by an average US consumer approaches three hours a day, analysts predict mobile will be the third-largest advertising medium by the end of the year. The second quarter of 2014 was no different as mobile users across the globe were captivated watching the latest World Cup news from Brazil on their mobile […]
Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013. Several factors will drive this year’s growth in total media ad spending […]
Fox Broadcasting continued its attack on Dish Network’s Hopper and Slingmedia technology in the 9th Circuit Court of Appeals, in California. Buoyed by the broadcasting industry’s success in seeing the derailment of Aereo, Fox’s legal team is looking to reverse a lower court’s ruling that Dish’s Dish Anywhere products were legal. Richard Stone of Jenner […]
Russia’s parliament has called for a complete ban on advertising on the country’s cable TV channels. The move is reportedly designed to favour Russia’s own publicly-funded channels. The Russian State, as well as state-backed Gazprom Media, operate the nation’s three main TV channels and these reach a claimed 58 per cent of the population. However, […]
RTL Group, the European entertainment network, has conducted a first assessment of the financial impacts of the Advertisement Tax Act which was approved by the Hungarian parliament on June 11th 2014. The law as amended is expected to become effective in the course of August 2014 and to require first payments by RTL Hungary later […]