Magna Global is forecasting US media owners advertising revenues to grow by 5.1 per cent this year, to $167 billion. This is a decrease from their previous forecast of 6 per cent (April mostly due to a lower estimate for incremental advertising spend generated by non-recurrent Political and Olympic (P&O) ad campaigns this year, and […]
Global TV advertising expenditure will reach $236 billion (€178bn) in 2020, up by 38 per cent – or $64 billion – from 2013 and up by 54 per cent – or $82 billion – on 2010, according to a report from Digital TV Research. TV ad spend is expected to grow by 4 per cent […]
BlackArrow, a provider of TV advertising and data solutions, has announced the latest release of the BlackArrow Advanced Advertising System which provides support for audience-based frequency capping. The industry will now have the ability to manage the number of times an ad is seen by a unique household or device across on-demand platforms and TV […]
FreeWheel has released its Video Monetization Report for the second quarter 2014. Q2 has marked another quarter of strong growth and evolution in the digital television market, with video views and ad views both up over 28 per cent year-over-year. Not only did the quarter see growth across formats, categories, and platforms, FreeWheel also discovered […]
The UK Advertising Standards Authority (ASA) has sided with Sky’s argument that a comparison advert from Virgin Media offered an unfair comparison. The ASA received just one complaint about the Virgin Media regional advert – believed to have come from Sky itself – and decided that the complaint was fair. The advert told Sky customers […]
Broadcast entertainment group RTL has made what it describes as an early entry into the rapidly growing market for programmatic online video advertising by acquiring a 65 per cent majority stake in Denver-based video advertising monetisation company SpotXchange. In addition to RTL Group’s initial €107 million investment, RTL and SpotXchange’s current shareholders have agreed on […]
French broadcast regulator the Conseil supérieur de l’audiovisuel (CSA) has rejected applications from three channels to migrate from pay-TV channels on France’s digital terrestrial TV platform to become free-to-air . The three channels – LCI, Paris Première and Planète + – had sought to change their funding status under provisions that allow the CSA to […]
AOL Platforms, a division of AOL, has announced a strategic partnership with Affiperf, Havas’ global trading desk for programmatic buying, to deliver the simplicity, efficiency and effectiveness of automation across the media group’s global footprint. Affiperf will be a charter customer of ONE by AOL, announced earlier this year as the first global, cross-screen programmatic […]
For the first time in the company’s history, Viewster is launching a TV advertising campaign. Germany will be the first market to air two different TV commercials, highlighting Viewster’s newly developed mobile apps for iOS and Android. The TV ads will be broadcast on ProSieben and Sat.1 in August 2014. German Media Plan GmbH is […]
Videology, the video advertising platform, has released its second quarter 2014 findings on the video advertising market in the UK, which reveals that almost all online video advertisers are buying their ads in a TV-like way. “Reserved buying at a fixed CPM is now fully embedded as the way for advertisers to buy video,” said […]