Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It […]
A Virgin Media TV ad has been banned after rival BSkyB complained about the use of a Sky Sports football clip. The TV campaign featured the former Doctor Who David Tennant promoting Virgin Media’s ‘Big Kahuna’ Bundle. Virgin Media’s ad pushed its “quad play” package of products – including TV, superfast broadband, mobile and landline […]
Video ad management and monetisation solutions specialist FreeWheel has been selected by Stockholm-based MTGx, the digital accelerator of international entertainment broadcasting group Modern Times Group (MTG) to power its digital monetisation strategy. MTGx will utilise FreeWheel’s monetisation rights management (MRM) technology to monetise its digital inventory across the Nordics and Central Eastern Europe. “MTGx connects […]
Research carried out by Thinkbox – the marketing body for commercial TV in the UK – has found that TV plays a profound role within people’s homes and within the living room in particular, playing a vital role in unifying households and being a part of numerous day-to-day rituals. The Screen Life study from Thinkbox […]
Britons’ increasing appetite for watching video clips, TV and films on different devices helped drive advertisers to spend a record £3.5 billion (€4.4bn) on digital advertising in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted byPwC, accompanied by online YouGov data. Among Britons online who own […]
Research released by AOL UK claims strong evidence that the rise of programmatic trading will serve to enhance creativity and story-telling across the advertising industry. AOL conducted a comprehensive study
Forrester’s Western European Online Display Advertising Forecast projects that online display advertising spend will rise at a CAGR of 10.3 per cent between 2014 and 2019, jumping from €7.3 billion to €11.9billion. Two factors will account for the double-digit growth rate:
Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media. “While TV still has the broadest […]
AOL and Publicis Groupe have announced an expansion of their multi-faceted six–year relationship into programmatic video and linear TV. The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including private marketplaces – and non-reserved video environments through AOL Platforms. According to eMarketer, digital video is growing […]
Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from […]