A report published by Media Partners Asia (MPA) indicates that net advertising revenues, measured after discounts across 14 markets, will grow at 5 per cent this year to top $121 billion. Next year, MPA projects a re-acceleration in growth with the advertising market to expand at 5.7 per cent. Between 2014 and 2019, MPA forecasts […]
This weekend Freeview is launching the latest instalment of its campaign: ‘Entertainment. It’s even better when it’s free.’ The campaign, called ‘Left Behinds’, focuses on the items left behind after a jumble sale; a crew of well-used toys, ornaments and stuffed animals who haven’t been given a new home. As everything is packed up, Ted […]
The Spanish government is paving the way for the reintroduction of TV advertising on the public TV broadcaster RTVE. The first move has been made by the conservative governing party Partido Popular, which has presented in Parliament a non-legislative proposal urging the Administration to reintroduce TV advertising to rescue RTVE from bankruptcy. The current financial […]
Research from Videology, the video advertising technology platform, has found advertisers are increasingly running video campaigns across multiple devices, including computers, mobile and connected TV. The Q3 research showed that
FreeWheel has published its Q3/14 Video Monetisation Report: Digital TV’s Time is Now. After having been touted as an integral part of TV’s future for some time, FreeWheel believes it is now clear from the behaviour of consumers, publishers, advertisers, and investors that digital video is paramount to the future of TV. Since last year […]
Train operator East Coast is the first brand in the UK to embed live data into its advertising on ITV’s VoD service, ITV Player. The ITV Player now features advertising for East Coast which take a live feed in real time from the train operator’s fares system and incorporates this into the customised advert allowing […]
Yahoo is to acquire BrightRoll, a leading programmatic video advertising platform in a $640 million deal. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers on both platforms. BrightRoll is a large, growing and profitable business with net […]
Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a period which has seen a surge in ownership of connected devices, a rapid increase in time spent online and a trend towards multi-screen viewing across […]
UK’s Channel 4 is to launch an eBay-style digital marketplace for advertisers to buy commercials on its VoD service. It claims it is the first in Europe to introduce programmatic buying – which will allow advertisers to better target specific audiences on its All 4 service. All 4 is the new online hub for its […]
John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows