Despite a more cautious outlook, the period 2014-2015 will be the strongest consecutive growth years for UK adspend this century and reflects a sector significantly outperforming the wider economy. UK advertising’s forecasts have been revised
BT has been hit by a ruling from the Advertising Standards Authority (ASA) over an ad for its BT Sport pay-TV channels after Sky complained it had unclear information about a rise in cost. The ad, which ran on the BT Sport website, included an offer for free access to BT Sport via the Sky […]
UKTV grew its share of the British TV advertising market to a record 9 per cent in 2014, following increased investment in content and record viewer numbers coming to the network this Christmas. Official BARB data shows that the media company – an independent joint venture between BBC Worldwide and Scripps Network Interactive – celebrated […]
Strong growth in mobile advertising spend, increasing momentum in the mobile payments sector, and the rising influence of Asian companies on the global mobile media landscape are among over ten predictions highlighted in a report from Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem Opportunities (AEO) services. The report highlights the key trends that […]
YouView has launched a new marketing campaign highlighting the breadth and choice of TV programmes and films now available on the service. The ‘Unwrap box sets all year long’ creative demonstrates YouView’s market-leading offering of on demand players, including recent additions Netflix, Quest OD from Discovery and the re-launched UKTV Play. Alongside new BBC iPlayer, […]
According to findings from online and mobile video platform and player technology specialist JW Player, one in seven people on the planet and one in three people in the US and Europe watch online video content delivered by it each month. These findings are among the results of the first quarterly JW Trends in Online […]
ITV could generate as much as £6 million (€7.58m) in ad revenue from The X Factor final this weekend. It’s reported ITV is asking brands that wanted to advertise during the two final shows this weekend to pay a premium of up to 40 per cent on its normal prices during the rest of the […]
AOL has acquired Vidible, a specialist in cross-screen video management and exchange platform for buyers and sellers of digital media, for an undisclosed sum. The acquisition further extends AOL’s leadership position in video content management and syndication, and creates the most comprehensive set of video content management tools in the marketplace for creators and publishers. […]
The UK is set to become the first country in the world where more than half of all advertising-spend goes on digital media. Group M, the advertising media company, has forecast that the total UK ad market will
Video bloggers (‘vloggers’) must make it clear when they are paid to promote products, the Advertising Standards Authority (ASA) has warned. The new guidance was issued following an investigation carried out by kids-focused news service BBC Newsround. Several UK vloggers were paid to praise Oreo biscuits, but none of the videos were labelled as adverts. […]