Research suggests that TV commercials with a high energy feel (e.g. featuring upbeat, enthusiastic spokespeople) can have less of an impact when placed in serious TV dramas, which are increasingly becoming more popular and now make up 40 per cent of programming. The research – Consumers Response to Commercials: When the energy level in the […]
Super Bowl XLIX lived up to high expectations, delivering a major increase of 105 per cent in customer conversion rates and an even greater jump of 163 per cent for social tactics, according to business intelligence from The Exchange Lab. With record-breaking ad prices, this year¹s Super Bowl Sunday received unprecedented media attention with advertisers […]
The majority of brands who invested in advertising during Sunday’s Super Bowl failed to integrate TV advertising campaign buys with their online and mobile presence during the big game, according to a study conducted by wywy, a cross-screen advertising and real time TV-ad tracking company. For 56 different US TV commercials
Findings from TiVo Research, giving second-by-second data insight into Super Bowl viewers’ most-watched commercials and moments, revel that comedy was a prevailing theme. While ‘Deflategate’ may have dominated much of the talk leading up to the game, the recurring theme of comedy lost no air – despite the emotional spots attracting attention, suggests TiVo. The […]
Consumer targeting software specialist Cable Scope has launched a new company, Centriply, which aims to deliver targeted TV solutions for advertisers looking to maximise the value of their TV/video investments. The Centriply platform is available as a managed/white label service that agencies and other users can brand as an enhancement to their existing media services. […]
Advertising provides £187 (€251) worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association. The research, conducted by Deloitte, claims that without advertising, much of the UK’s media, culture and sport would be “unsustainable”. The report examined advertising on television, radio, online services, newspapers […]
In a move that boosts its end-to-end video distribution capability with Dynamic Ad Insertion, Just-in-Time Packaging and Cloud DVR Technology, advertising management and video infrastructure solutions specialist Imagine Communications has signed a definitive agreement to acquire the assets of RGB Networks, Inc., a leading provider of multiscreen video delivery solutions based in Sunnyvale, California. The […]
Civolution’s Teletrax, a provider of real time analytics and TV synced ads, will offer TV-synced contextual multi-screen advertising during Super Bowl XLIX on February 1st. Teletrax’s live event triggers solution allows advertisers to programmatically place digital and contextually relevant advertisements simultaneously when there is a touchdown, field goal, turnover, unsportsmanlike conduct or any other marquee […]
NBCUniversal says it can use data to find commercials in its inventory that will target consumers with less waste and help clients achieve their marketing goals. It calls the capability Audience Targeting Platform and says it has begun talking with clients about media buys beginning in the fourth quarter of 2015. The scheme will begin […]
Research firm Nielsen has carried out an in-depth study of the effects of Twitter activity around new shows in an attempt better to inform ad agencies and broadcasters of likely success. Following the autumn 2014 premiere season, Nielsen evaluated how