Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings from information and insight source IHS and video analytics company Vidiro. “Online video advertising is exploding,” said Eleni Marouli, senior analyst,
India’s Telecom Regulatory Authority (TRAI) says that as many as 140 channels are not complying with its advertising rules covering the number of minutes of ads that can be broadcast in any 60 minute time slot during primetime (7pm-10pm). TRAI’s limit is 12 minutes in any hour, and as many as 39 news channels and […]
A study by Juniper Research has revealed that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year. The research suggests
French commercial TV group TF1 has posted ad revenues up 2.5 per cent at €363.1 million for the first quarter of 2015, including ad revenues climbing 3.2 per cent at €343.6 million for the four FTA channels (TF1, NT1, TMC, HD1). TF1 Group’s consolidated revenue was up 1.1 per cent to €475.1 million, but the […]
More than two-thirds (68 per cent) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months, according to the second annual Digital Content NewFronts: Digital Video Spend Study, a survey of 305 buy-side professionals conducted by Advertiser Perceptions and IAB. This optimism about the medium comes […]
The Spanish Competition watchdog, CNMC, has imposed fines of €150,000 each on the country’s two largest TV groups, Atresmedia and Mediaset, for breaking the law for commercial breaks. Both companies have been fined for inserting adverts in the middle of shows interrupting them and not respecting “the integrity of programmes”. These unlawful practices were made […]
Digital advertising revenues in the US rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 per cent increase over 2013’s record-setting total of $42.8 billion […]
Advertising on OTT TV programming will grow four-fold to $40 billion by 2020, according to the Diffusion Group. As ad revenue for OTT grows, TV ad revenues will remain essential flat at about $85 billion. The Group says
Research from the latest Internet Advertising Bureau (IAB) UK Digital Adspend report, conducted by PwC, found digital advertising rose 14 per cent hit a record £7.2 billion (€9.9bn) in 2014, driven by the increasing adoption of digital devices. Tim Elkington of IAB said: “Advertisers are increasing their digital budgets to reach people as they go […]
US regulators are being asked to investigate a YouTube app for children. Consumer organisations and childcare groups say YouTube is using the app to defy long-standing limits on adverts seen by youngsters. The groups have sent a joint letter to the US Federal Trade Commission (FTC) asking it to find out if the app uses […]