Research from Videology found that in the first quarter of 2015 advertisers in the UK are increasingly planning their video strategies holistically, with the majority of campaigns now conducted across more than one device. According to an analysis of
Jan Isenbart, the newly-elected President of egta, the association representing a range of television and radio sales houses throughout Europe, has called on the TV and radio industry to communicate with a strong voice its undisputed role for advertisers and its vision for the future. egta says that as the borders between television and video […]
Research has shown that the trend of using a smartphone or tablet whilst watching TV is distracting viewers and significantly damaging the impact of advertising campaigns. A study at Ohio State University demonstrates that viewers are struggling to recall brands they see or hear about on TV if using other devices simultaneously. The results of […]
Smartphone sales growth is slowing to less than 10 per cent annually to 2018, and mobile networks saw just 5 per cent growth in the last decade. So while Apple continues to knock it out of the park and Xiaomi skyrockets, mobile internet is the mobile growth market. Digi-Capital now forecasts almost 3x mobile internet […]
One in five (19 per cent) marketers planning to use live streaming apps like Periscope and Meerkat in campaigns, according to Greenlight’s ‘Hype or Ripe’ study. However, with both apps caught in battle for users, marketers fear backing the wrong horse, with one in ten (12 per cent) having made this costly mistake before. Greenlight […]
FreeWheel concluded 2014 reporting strong growth and evolution in the digital TV market. The company’s Q1 2015 report shows those trend are continuing.Another quarter of growth and maturity is being led by “the new living room.” The same high-quality TV content that was traditionally consumed in the living room is today being experienced by the […]
For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace the longstanding Cabletelevision Advertising Bureau (CAB). The VAB’s goal in uniting nearly all broadcast and cable networks with MVPDs is to raise the bar on […]
Several MNOs plan to block ads on their networks, as they battle for a cut of revenue with content providers such as Google, AOL and Yahoo. One European MNO told the FT that it has installed blocking software in its data centres and planned to turn it on before the end of 2015. The software prevents […]
NBCUniversal unit is to get access to viewer data from parent Comcast’s set-top boxes. NBCU, made the revelation at an upfront presentation ad sales event for its cable entertainment networks. Until now Comcast hadn’t shared the STB data because of consumer privacy concerns and in particular how they could have effected Comcast’s proposed merger with […]
Videology, a software provider for converged TV and video advertising, has found that advertisers are increasingly planning their video strategies holistically, and as a result, mobile has been the greatest benefactor. According to an analysis of Videology’s platform usage in the first quarter, the total number of campaigns delivered on mobile increased 81 per cent […]