Guidelines have been published for video bloggers (vloggers) who enter marketing relationships with brands. The new rules encourage vloggers to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority […]
The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. Results released at the MMA Shanghai Forum confirm that marketers would significantly improve their overall campaign performance without increasing budget, by simply raising mobile […]
NBCUniversal is making a $200 million equity investment in Vox Media, one of the world’s largest and fastest growing digital media companies. The eight Vox Media brands are SB Nation, Polygon, The Verge, Vox.com, Eater, Racked, Curbed, and Re/code. “Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences,” said […]
Facebook video ads have proven such a hit that they will now start appearing beyond the newsfeeds of the social media giant. The company has confirmed it is expanding its autoplay video ad format to the third-party publishers that plug into its mobile ad network. Facebook will also make available slideshow-like carousel ads and dynamic […]
Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast shows that, on a global basis, revenue growth is expected to continue through to 2020. The $174 billion (€158bn) generated by TV advertising in 2014 is expected to increase to $224 billion in 2020, testifying to the medium’s enduring strength at a […]
CBS CEO Les Moonves says that the US broadcaster is getting $5 million (€4.57m) for 30-second ads that will air during next year’s Super Bowl. This is $500,000 up on recent Super Bowls. Part of the appeal is that the next event is Super Bowl 50, the 50th running of the football extravaganza. CBS is […]
A study from cultural insights agency TruthCo outlines the impact of current cultural entertainment habits on TV advertising, finding that transparency and two-way communication are key drivers of consumer engagement. The TruthCo report, entitled The New World of Advertising and
Pixel Power, a supplier of broadcast graphics and automation solutions, has enabled the UK’s Channel 4 to broadcast the world’s first Twitter-determined commercial break. Polydor Records wanted a new and engaging way to launch Shine, the new single from electronic pop trio Years & Years. The solution, worked out with broadcaster Channel 4, was to […]
Civolution, the specialist provider of technology and solutions for identifying, managing and monetising content, has sold its TV Analytics and TV Synced Ads business Teletrax to data science company 4C, enabling company management and its R&D resources to focus entirely on content protection through its NexGuard forensic watermarking business The acquisition of the Teletrax business […]
Advertising Association/Warc figures show that UK advertising expenditure shrugged off European uncertainty to post 8.2 per cent growth in Q1 2015. Reaching £4.7 million (€6.6m) in total, UK advertising spend in the first quarter of the year was the highest on record. Growth in traditional display advertising, including television, radio and outdoor, was particularly strong […]