Data-driven advertising platform Watchwith plans to enable TV networks to deliver in-programme advertising relevant to the context of their shows. It says that for the first time ever, networks will be able to automate the deployment of in-programme ads against metadata within shows, at scale. Watchwith says that its ability to identify details within a […]
Channel 4 has introduced a new digital ad product for its VoD service All 4 which allows brands to target viewers sequentially in real-time. O2 and Vauxhall are the first partners for ‘Ad Journey’, which enables advertisers to serve different creative using data already held by them. O2 are using Ad Journey with their campaign […]
The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting advertising budgets, according to a new whitepaper – Programmatic TV Guide For Sellers: A Focus on Holistic Audience Monetizationfrom – produced by video inventory management platform, SpotX. Instead of debating the merits […]
WPP’s GroupM, the global media investment management company, has endorsed the Trustworthy Accountability Group’s (TAG) anti-piracy guidelines and a new requirement that its media partners either become or use TAG-certified providers of anti-piracy services to participate in GroupM’s Trusted Marketplaces. GroupM’s media investments on behalf of clients are approximately $106B (RECMA 2014); the company’s action […]
Findings from the Video Advertising Bureau (VAB) suggest that website traffic rises and falls in direct correlation with TV advertising for the majority of call-to-action brands, which depend on immediate results from marketing efforts. The VAB’s study, Ignition Point: The TV-Traffic Correlation for Call-to-Action Brands, examines a cross-section of 125 brands in six categories (restaurants, […]
Consumer and advertising expenditure on handset-based mobile media will rise twelve per cent in 2015, and approach $425 billion (€380bn) by 2021, according to Strategy Analytics. Strong growth in smartphone penetration, combined with ubiquitous data connectivity via mobile and WiFi networks, and latent consumer demand to access popular Internet services continues to drive the consumption […]
YouTube is preparing to let companies see what proportion of the adverts they place on the video platform can be seen by viewers. The move is a response to complaints by advertisers such as Unilever and Kellogg’s, which have become concerned that they are wasting money on ads that are not visible. There are several […]
Spend on Connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the ANA/BrightLine 2015 survey report, The Connected TV Opportunity. Key findings from the study include:
FreeWheel’s Q2 Video Monetization Report has revealed that 38 per cent of monetisation this quarter came from outside desktop and laptop environments. This growing share is driven by smartphones and OTT devices (Roku, Apple TV, Chromecast, gaming consoles, and Smart TVs) having yet another quarter of phenomenal growth at 107 per cent and 194 per […]
US independent media services firm Cross MediaWorks, has acquired BlackArrow, a specialist in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software solutions that help the global pay-TV industry deliver more timely and efficient sales and marketing messages, extend TV services to new platforms, and gain real-time […]