WPP’s media investment group GroupM has affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe see another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. Despite the overhang of uncertainty tied to outcomes […]
Christmas TV adverts may help brands receive a vast amount of YouTube views, but they have almost no impact on where the vast majority of consumers do their shopping. A survey of 11,500 consumers by shopping comparison website MoneySavingExpert.com has revealed that just 1 per cent said the adverts had a “big impact” on where […]
Buster the Boxer Dog has helped retail giant John Lewis regain its crown as king of the Christmas ad, according to a study by Opinium Research, who have once more analysed the nation’s favourite Christmas advertising campaigns. The John Lewis advert was deemed the most enjoyable by the vast majority (85 per cent) of the […]
The UK’s Advertising Standards Authority published independent research into consumers’ understanding of broadband speed claims made in ads. It commissioned the research to test whether regulatory standards, set by the Committees of Advertising Practice (CAP) and enforced by the ASA, are effective in protecting the public from misleading claims. The standards permit headline speed claims that […]
Digitalsmiths, a TiVo company, and specialist in personalised content discovery technology, has released the 15th edition of its quarterly Video Trends Report covering key topics across pay-TV, VoD, PPV, OTT, TV Everywhere, connected devices, and content discovery (now branded TiVo’s Q3 2016 Video Trends Report). Based on a survey of over 3,100 consumers, the Q3 2016 […]
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3 per cent to 7.2 per cent for 2016, and from 5.8 per cent to 7.2 per cent for 2017. This increase in spending takes the industry to an investment […]
Adobe is to acquire brand advertising software specialist TubeMogul for approximately $540 million (€495m) net of debt and cash. Under the terms of the agreement, Adobe will commence a cash tender offer to acquire all of the outstanding common stock of TubeMogul for $14 per share. TubeMogul’s platform enables brands and agencies to plan and […]
UK commercial public service broadcaster Channel 5 Broadcasting has reported record turnover and profits as well as claiming the first consecutive years of profitability in its 20-year history. For the 12 months to September 30th 2016, the Viacom-owned company recorded an operating profit of £58.4 million (€65.6m) against £14.9 million for the previous financial year. […]
Thomson, the UK’s largest tour operator, and Flashtalking, a global independent ad server have partnered to create their first 360° video creative campaign in ad units, showcasing St Lucia’s jungle zip-line. The launch, which integrates immersive 360° video into mobile and display advertising formats, highlights Thomson’s emerging leadership in Virtual Reality 360° content. “Flashtalking are […]
The dominant position of the two largest TV groups Mediaset and Atresmedia in the Spanish FTA market is intensifying. The latest report from Infoadex confirms that the two groups now control 86.4 per cent of the TV ad revenues. To September 30th 2016 the two groups took €1.308.6 million from the total TV ad pie […]