The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall […]

RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]

The global advertising revenue from retailer-owned e-commerce sites, aka retail media, is growing so is forecast to exceed television revenue by 2028. GroupM, the world’s biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in 2023 and will surpass television revenue in 2028, when it […]

Samsung Ads Europe, the advertising division of Samsung Electronics, and digital media measurement, data and analytics software platform DoubleVerify (DV) have noted what they say are “exceptional” results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s free, ad-supported streaming TV (FAST) and video-on-demand service achieved a 92 per cent viewability rate; […]

Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming. The growth results at least in part to shifting approaches to advertising as brands strategically opt […]

Netflix has reportedly got its first one million subscribers for the recently-launched low-cost ad-supported tier. According to Bloomberg, quoting internal sources, the user base for the service grew 500 per cent in the first month after launch and by another 50 per cent in its second month. The one million active users of ad tier […]

Deutsche Telekom, Orange, Telefónica and Vodafone are to form a joint venture for the implementation of a privacy-by-design digital marketing technology platform in Europe that they say could benefit consumers, advertisers and publishers alike. The creation of this new entity has been approved by the European Commission, pursuant to the European Union Merger Regulation. The […]

The US Department of Justice has hit Google in an antitrust claim over its alleged advertising domination. The lawsuit was lodged January 24th in the Eastern District of Virginia, and aims to have Google’s dominance in the online ad marketplace broken up by having a court compel the company to divest its Google Ad Manager […]

TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]