Germany’s ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. Initially, the focus will be on programmatic video campaigns, which involves the automated and data-based management of digital advertising purchases and […]
Kantar Millward Brown has partnered with Samba TV in the US to launch a single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset with Kantar Millward Brown’s Ignite Network, a brand marketing analytics platform, to provide marketers with precision and granularity in TV effectiveness measurement. The joint initiative matches Kantar Millward […]
Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading partnership” that combines Altice USA’s audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to deliver local and national advertising […]
NBCUniversal is now using ‘picture-in-picture’ technology during commercial breaks on WWE SmackDown on the USA Network. ‘Picture-in-picture’ means that when the show goes to commercial, the sound from the show goes ‘off’ and the broadcast window is shrunk down, but viewers are still able to see what’s happening while the commercials play with sound and […]
Nielsen has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience. With global […]
Tremor Video, a provider of software for video ad effectiveness, has released a proprietary study in conjunction with Hulu, regarding Gen Z’s ad receptivity on connected TV (CTV) and OTT devices. The data show that Gen Z is a native digital video generation that overwhelmingly equates “watching TV” with an online source. They also may […]
Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less […]
Videology, a software provider for converged TV and video advertising, has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x increase in the number of ad requests for Connected TV since Q1 2015. In fact, today over half (56 per cent) of campaigns are run […]
The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers looking to make the most of digital video in 2017. There are many challenges, but with consumers making digital video a habit – 92 per […]
Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue. A Strategy Analytics report concludes that the majority of operators are failing to take advantage of strong demand for transparent, precise and verifiable audience data from media buyers despite being perceived as providing “gold […]