Video ad serving platform SpotX has announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, particularly in emerging, high-value spaces like OTT. The Advanced Solutions Group will assist enterprise-level advertisers and media owners in planning modern architecture for their video advertising strategies. […]
BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership […]
Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the globe. The integration makes Meetrics’ data available in SpotX’s platform for publishers to report back to advertisers, increasing the depth of viewability, verification and audience […]
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to research from insperience marketing experts, Vibrant Media. The research – which assessed opinions on VR and AR from over 3000 consumers from the US, UK and […]
Researchers at Area 120, Google’s experimental unit, have revealed in a blog post that they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The demonstration video, shared by Google product manager Aayush Upadhyay and associate project manager Neel Rao, showed a cube adorned with logos (which will presumably […]
Research from the Pay-TV Innovation Forum 2017 – a global research programme for senior pay-TV executives that examines the state of pay-TV innovations and strategies that will drive the next phase of growth for pay-TV operators developed by content protection and TV solutions specialist NAGRA, in partnership with MTM, an international research and strategy consultancy […]
Having acquired the rights to stream Thursday night NFL games, Amazon is reportedly set to charge $2.8 million (€2.5m) for ad packages. The online giant has the right to sell 10 x 30-second commercial blocks per game, as part of its deal to stream 10 NFL contests during the upcoming season. In addition to the […]
Global adspend will grow 4.2 per cent to $559 billion (€499.7bn) in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8 per cent growth in 2016. However, 2016 was a ‘quadrennial year’, and benefited from extra adspend stimulated by the US elections, Summer Olympics in Rio and the football championships in Europe, […]
According to digital experience specialist Adobe, we have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VoD) and connected TV apps all compete for viewer attention – and ad dollars. However, according to Adobe Digital Insights’ most recent Advertising Report, TV […]
UK pay-TV platforms Sky and Virgin Media have formed a strategic partnership that they say will enable businesses both big and small to benefit further from advanced TV advertising across both Virgin TV and Sky platforms. Advertisers will be able to target a potential audience over time of more than 30 million viewers, putting it […]