Video ad serving platform SpotX has confirmed that the RTL Group will acquire all remaining shares in the company, bringing its total ownership to 100 per cent. According to SpotX, the investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives. […]
Belgian commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium. The new Stievie Premium edition offers 18 live TV channels and catch up services, up to six days, and can be viewed on all screens: smartphone, tablet, laptop and TV screen. […]
The growth of pay-TV and online streaming services is taking TV ad revenues away from the largest FTA operators in Spain; namely Mediaset and Atresmedia. In the first half of the year, Mediaset and Atresmedia earned €10 million less in ad revenues than the same period last year. According to consultancy firm Infoadex, Atresmedia, owner […]
French TV regulator CSA has authorised commercial channel TF1 to air a commercial break in news programmes that exceed 30 minutes, within a limit of 12 minutes per hour. In doing so, the CSA has applied the general rule for commercial breaks already authorised to other French broadcasters by a decree-law of 1992, but which […]
Sky has had a broadband TV commercial banned by the Advertising Standards Authority (ASA) following a complaint from Virgin Media. The commercial featured the cast from animated movie The Secret Life of Pets, with one character becoming frustrated with their broadband connectivity. Virgin Media challenged a claim in the ad that Sky broadband was “super […]
The negotiations for US TV’s primetime upfront for the 2017-18 season are nearly complete and Media Dynamics estimates that total ad revenue for the broadcast TV networks and cable channels amounted to $19.73 billion (€17.13bn), an increase of 5.9 per cent over the previous upfront. While the broadcast TV networks sold approximately $9.1 billion of […]
Tru Optik, the audience measurement and data management platform compatible with Connected TVs, has announced a global partnership with Lotame, the independent data management platform (DMP) and data exchange. Through the partnership, advertisers and publishers can access Lotame’s global, first-party data and audience segments to create targeted OTT and Connected TV campaigns around the world […]
SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones. Advertisers and their agencies can now target TVPlayer’s one million-strong audience viewing 106 UK television channels using data-driven buying. TVPlayer enables viewers to watch the best free-to-air UK TV […]
Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go. The system allows addressable advertising to be served across Sky Deutschland’s suite of live sports coverage, including The Bundesliga and UEFA Champions League. Boris Haug, Vice President Product, Brand Solutions & Operations of Sky Media, […]
Media intelligence specialist Kantar Media is expanding its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. This initiative is part of Kantar Media’s continued innovations in digital ad monitoring and will be offered firstly in the US with a move to roll out to additional key markets. The expanded data will provide […]