GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV audiences fragmenting across a range of platforms and viewing behaviours evolving, TV advertisers are grappling with how to continue making best use of one of […]
A report from Juniper Research has found that advertisers will lose an estimated $19 billion (€16.12bn) to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. Juniper’s research claims that the ‘Walled Garden’, a closed platform […]
Advertisers in the UK are devoting more of their media budgets to digital channels, according to eMarketer’s latest estimates of UK ad spending share by media. Nearly half (49.6 per cent) of daily time with media by UK adults ages 18 and older will be dedicated to digital formats in 2017, eMarketer predicts, while almost […]
Gracenote, a Nielsen company, has agreed deals with two leading interactive TV advertising providers, Connekt and Ensequence, to use Gracenote’s Video Automatic Content Recognition (ACR) technology to bring new interactive capabilities to linear TV ads and other programming. By leveraging Gracenote’s patented Video ACR technology, which currently powers 25 million Smart TVs across eight global […]
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two tech companies combined will account for more than half (54 per cent) of all digital ad revenues this year, totaling £6.30 billion (€7.14bn). Google remains
SpotX, the video ad serving platform, has conducted research into the connected TV advertising ecosystem in Europe. Conducted by research and strategy consulting firm MTM, and compiled from interviews and roundtable meetings with experts in each country, the research and resulting white paper analyses the trends, enablers and barriers affecting connected TV advertising spend in […]
Videology, a software provider for converged TV and video adverting, has announced a technology partnership with Yospace, a provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices. Yospace’s server-side Dynamic Ad Insertion technology for live simulcast boasts a […]
Digital ad company RhythmOne has entered into a definitive agreement with YuMe, a provider of digital video brand advertising, to acquire all its issued and to be issued share capital for a total consideration of approximately $185 million (€154.9m) based on current exchange rates. The transaction is expected to close by Q1 2018. The combination of […]
The Australian online advertising market has once again delivered double-digit growth figures increasing by A$799 million (€536m) to reach A$7.6 billion for the full financial year ending June 30th 2017, a 11.7 per cent increase over the prior financial year. “Online advertising continues to deliver robust double digit growth and now accounts for close to […]
IAB Australia’s Video Council – the trade association for online advertising in Australia – has released the country’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 per cent of Australian broadcaster’s online video supply. The study, Connected TV: The New Era of Television, examines why, despite […]