Digital television standards body DVB is working on a specification to enable broadcasters to offer Targeted Advertising, with a view to having it operational in 2020. Speaking at the Future TV Advertising Forum in London, Vincent Grivet, Co-Chair, DVB Targeted Advertising Study Mission Group, said that the DVB was establishing the DVB-CM-TA (Commercial Module – […]
According to the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83 per cent from the broader industry average. Among the findings of the study conducted by […]
TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by marketing science academic Professor Karen Nelson-Field has found. The study,
UK commercial broadcasters Channel 4, ITV and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters. Co-produced with Thinkbox, the marketing body for commercial TV in the UK, The Big TV Festival will take place on February 8-9 2018 in a bespoke set created in Blackwood Forest, Hampshire. […]
Mobile adspend across all formats is expected to reach $98.3 billion (€82.9bn) in 2017, representing almost a quarter (23 per cent) of worldwide advertising expenditure, according to new analysis from marketing intelligence service WARC. The latest Global Ad Trends report also forecasts mobile adspend will record 35.2 per cent year-on-year dollar growth in 2017, with […]
Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers at top brands, conducted during the summer of 2017 by Brand Innovators in partnership with Innovid. The survey queried brand marketers on how they perceive their brands’ […]
After a decade of change in advertising with the emergence of many new forms of advertising competing for investment, a study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line. The study – Profit Ability: the business case for […]
UK commercial broadcaster Channel 4 has teamed up with three European broadcasters to book pan-European advertising campaigns, allowing it to take on digital ad giants Facebook and Google. The so called European Broadcaster Exchange, which comprises of Channel 4, Germany’s ProSiebenSat.1, France’s FT1 and Spain/Italy’s Mediaset, is set to launch early next year. Each of […]
The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about the brands or products they see while watching content on TV screens. Moreover, brand-related multitasking behaviours are particularly strong among OTT co-viewers, including chatting on […]
Millennials and baby boomers in Australia feel they are represented better by the media than by advertising, according to YouGov Omnibus research. The online survey comparing the opinions of respondents born between the mid-1940s and mid-1960s (baby boomers) and between the early 1980s and mid-1990s (millennials), asked how well represented they feel by the way […]