YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow advertiser boycotts because of ‘extreme’ content […]
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and […]
Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer Research UK. Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits […]
Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate […]
Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. The SpotX cloud-based ad serving platform works with AWS Elemental MediaTailor, providing secure, scalable, reliable solutions for monetisation of live and on-demand video workflows for multiscreen applications. SpotX […]
According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns executed through a Cross-Screen Platform (CSP) for the execution of both digital video and linear TV advertising outperform conventional, non-integrated campaigns, with 74 per cent […]
Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic claims to be the first and only US platform to offer local ad inventory on more than 1,000 TV channels. Stations participating in WO Programmatic include properties from key station groups such […]
Channel 4 has confirmed the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks giving them access to its first-party data. […]
Gaviscon’s “Tim and Tom” has fended off both M&M’s and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. The top ads comes an on-going analysis of TV advertising, conducted […]
FreeWheel, the advertising management solution, has published its Q3 2017 Video Monetisation Report (VMR), revealing a further growth in video ad views, fuelled by the continued rise of OTT devices and STB VoD inventory. The latest figures showed a 31 per cent year-on-year growth for ad views in Europe, with a 35 per cent rise […]