Video ad serving platform SpotX and online video advertising specialist smartclip have confirmed that the first major steps of their merger have been concluded, becoming one global company with a joint management team. This plan, dubbed ‘One Team, One Platform’, was first announced by their joint parent company, RTL Group, in November 2017. The new […]
SpotX, the video ad serving platform, has revealed findings from its report, TV is Total Video: Predicting OTT and the Future of Video Advertising. Commissioned by SpotX and conducted by Kagan, a media research group within S&P Global Market Intelligence, the study found that 85 per cent of
According to converged TV and video advertising software provider Videology’s Q4 2017 U.S. TV & Video Market At-A-Glance report, since 2015 there has been a 175 per cent increase in the amount of ad requests for Connected TV in the Videology platform. Impressions have skyrocketed as well: the report
Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future opportunities enabled by new developments in measurement, metrics and data, in areas such as advanced targeting, audience profiling, viewability and attribution, and advanced analytics. Building […]
On February 4th, Super Bowl LII takes place in Minneapolis pitting the Philadelphia Eagles against the New England Patriots. Wochit, the video creation platform, reports that this year a 30 second ad-slot for the most-watched TV event in the world will cost £3.6 million (€4.1m). Dror Ginzberg, CEO of Wochit, commented “Once again, the price […]
Matrix Solutions, the global ad sales platform built for media, has released its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. “According to our data, overall ad spend remained relatively flat from 2016 to 2017, which […]
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7 per cent to £1.3 billion (€1.48bn), according to Advertising Association/WARC Expenditure Report data. Total ad market growth was recorded at 3.5 per cent […]
Data from Juniper Research has found that advertising spend on FVoD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion (€29.9bn) by 2022. This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach […]
A survey of over 300 US advertisers and agency professionals reveals optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced TV data to reach strategic audiences. According to the results of the survey on the state of Linear TV advertising, commissioned through Advertiser Perceptions by […]
Standard Media Index, the advertising intelligence firm, has published advertising revenue figures for the full 2017 calendar year. “Heading into 2018, ad spend in National Television is trending positively while Digital’s growth continues to slow.” said Standard Media Index CEO James Fennessy. “National Television declined in 2017, but that is almost entirely due to the […]