In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 million (€110m) in UK revenues this year—almost double the amount from the prior year. In 2015, Snapchat derived 95.9 per cent of its global ad revenues from the US. This year, that proportion will fall to 75.8 […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a partner for video advertising leadership and innovation, have revealed the results of a media trial examining consumers’ perspective on 360° video advertising from innovative brands […]
Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalised video advertising, brand marketers are ramping up their production of digital videos with an emphasis on creating campaigns […]
TV advertising revenue in the UK totalled £5.11 billion (€5.74bn) in 2017, down 3.2 per cent on the record high set in 2016 of £5.28 billion, according to full year figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. The figures represent all […]
Vewd, a global player in enabling streaming television, has selected video ad serving platform SpotX to power the monetisation of all its OTT products and services. As their first programmatic video advertising partner, Vewd will leverage SpotX’s video supply side platform (SSP) and ad serving, allowing media companies to optimise video advertising strategies and maximise […]
SpotX, the video advertising and monetisation platform for media owners, has unveiled an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of research commissioned by SpotX, shows the growth of advertising on connected TV, defined as content served to the TV screen via the open internet through devices including smart […]
Australia’s competition regulator the Australian Competition & Consumer Commission (ACCC) is seeking the views of consumers, media organisations, digital platforms, advertising agencies and advertisers after outlining the key issues it will be considering in its digital platforms inquiry. As part of its public inquiry into the impact of digital platforms on media and advertising markets […]
Research from marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The ‘mobile edition’ of Professor Nelson-Field’s ongoing
2017 was a flat year for the Spanish TV operators in terms of advertising revenues. The market grew by 1 per cent to €2.1 billion, out of which €1.9 billion (91 per cent) came to FTA TV, according to data from Infoadex. The Mediaset-Atresmedia duopoly took a hefty 84.7 per cent of the TV ad […]
Google’s Chrome web browser has launched an ad-blocker that is designed to prevent “annoying” and “intrusive” ads being shown to users. Google announced the move to curtail full-page and auto-playing video ads last year. The choice of which ads to block will be determined by the Coalition for Better Ads (CBA) – made up of […]